NetApp has experienced rapid growth as the industry it serves transforms to embrace shared virtual infrastructure and cloud services. NetApp’s marketing organization is transforming and has embraced new marketing philosophies to support and drive the company’s rapid growth, and to develop new competencies for global coordination and collaboration. NetApp’s CMO Christine Heckart (a member of the CMO Council North America Advisory Board) will review some of the fun, painful, effective, difficult and impactful ways they are transforming marketing and tackling new challenges. From a new visual language, to customer-centric Epic stories, to new initiatives, programs and operational models...change this fast creates problems, opportunities, stress, laughter and unintentional results both positive and negative. Come learn from a market leader about their journey and the success they are creating.
CMO Council members get discounted partner pricing for this event. For phone reservations, please call 650-631-4BMA (4262). Click here to register online.