EVENT

Webcast

2021-07-15 11:00:00 2021-07-15 12:00:00 America/Los_Angeles Omnipotent Omnichannel How to deliver great experiences through contextual interactions CMO Council cmoteam@cmocouncil.org
JUL
15

Omnipotent Omnichannel
How to deliver great experiences through contextual interactions

July 15, 2021
11:00 AM Pacific Time / 2:00 PM Eastern Time
In Partnership with: Acquire

What is covered:

In many ways, consumers want a brand to be omnipotent, knowing who they are and what they need as they flit from channel to channel. The CMO Council found that 71% of consumers want a blend of both physical and digital channels and get easily frustrated with a poor omnichannel experience.

 

This webinar will dive into how marketers gain a more complete picture of the customer that enables a seamless omnichannel experience. Marketers need to see the complete history of digital interactions across channels — email, live chat, voice calls, SMS texts, social media — to provide a contextual interaction that helps the consumer in their moment of need.

 

Join us for insights into the omnipotent omnichannel.

 

In this session, you’ll learn:

 

  1. How a complete history of digital interactions enables a more contextual consumer interaction
  2. How to apply digital interactions to give context to the current interaction and channel of engagement
  3. Best practices for creating a more seamless omnichannel experience