EVENT

What is covered:

With looming economic headwinds and a rapidly changing socio-economic climate, this year will test marketing’s mettle like never before. Unfortunately, there’s not a lot of confidence among marketing leaders that they can weather the storm, let alone emerge in a postion for growth. In our recent study of nearly 500 global marketing executives we found that 66% are only moderately confident or worse in their ability to handle economic adversity and uncertainty against their revenue growth mandate.

Not all is lost. The CMO Council recently partnered with Sprinklr to gauge how marketers can outsmart adversity, where lies opportunities, and look at measures marketers can take to weather the looming change. Marketers will have to build alliances with finance and IT to protect budgets and MarTech investments, and they’ll need to identify and shore up capabilities to build their confidence.

Join the CMO Council, Sprinklr and leading brand marketers for this interactive webinar to uncover insights and strategies on how highly confident leaders are leaning into the following capabilities to emerge in a position of growth:  

• Balancing investments across brand and demand
• Articulating marketing’s value to impact revenue
• Leveraging data analytics to become more predictive
• Growing loyalty, retention and customer lifetime value
• Consolidating MarTech and leveraging AI for omnichannel CX

Featured speakers: Arun Pattabhiraman 

Register now to see how you can prepare yourself to outsmart adversity!