Only one-third of CMOs have leadership responsibility for digital transformation. As more successful CMOs look to join these digital leaders, they must show the C- suite how they make critical MarTech investments pay off. CMOs need to build a digital ecosystem where strategy, innovation and a data-driven approach lead to a winning customer experience. What sets CMOs with digital leadership apart is their demonstrated ability to partner closely with the CIO to forge a high-performing MarTech stack and digital environment.
Discussion topics will include: