2022-12-13 10:00:00 2022-12-13 11:00:00 America/Los_Angeles Reality Check: Aspirational Marketing or Precision Targeting? Do you have the complete picture or, are you missing a piece of the puzzle? Virtual CMO Council cmoteam@cmocouncil.org

Reality Check: Aspirational Marketing or Precision Targeting?

December 13, 2022
10:00 AM Pacific Time
In Partnership with: Valpak


There’s a missing piece in your persona puzzle that can impact your results. You may be wasting time and resources targeting the wrong people! To complete the picture, you must go beyond digital and understand what’s actually happening on the street. Where do your customers live? Where are they going? What are they doing? If you rely solely on digital engagement data, chances are your target audience isn’t who you think. Time for a reality check.


Mary Rodgers

Mary Rodgers

Director of Marketing Communications - Cuisinart

With more than 20 years of experience in the housewares and tabletop industry, Mary has been with Cuisinart since 1996 and currently serves as Director of Marketing Communications for Cuisinart, where she oversees all consumer communication touch points for the brand portfolio.  Since then, she has significantly expanded the marketing communications department, while spearheading industry-first initiatives that have given the company even greater stature as an innovative leader. In addition to her commitment to company growth at Cuisinart where she is accountable for a commercial product line with significant annual revenues.

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Jay Loeffler

Jay Loeffler

Chief Revenue Officer - Valpak

Jay is responsible for the National, Franchise and local sales strategies for Valpak, including the retail grocery, CPG, and consumer healthcare business segments for SKUlocal. With both sales and marketing leadership experience, Jay has a proven track record of driving sales growth in a broad range of business sectors. Under Jay's leadership, his team has continued to drive double digit revenue growth in a diverse range of categories and apply analytics to the strategic selling process to ensure accountability and success for advertising partners. He previously served as Vice President of National Sales, CPG & OTC. 

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