Since “mad men” took over Madison Avenue, marketing departments have spent billions to uncover consumer attitudes and influence them. Recent behavioral research has shown that the link between consumer attitudes and behavior is weak, while uncovering stronger drivers of choice and behavior.
Behavioral Economics Immersion will answer that question. Presented by Yale School of Management and drawing on three decades of research from psychologists, economists, and marketers in the field of behavioral economics, this intensive three-day program will ensure a sound understanding of factors that drive choice in the marketplace and give you crucial insights for designing better products, market research instruments, and winning communication and pricing strategies.
The interactive program leverages Yale’s state-of-the-art learning technologies and executive classrooms to maximize learning in a time-saving, three-day format. Instructors are drawn from the roster of Yale Center for Customer Insights Faculty Fellows, including:
Ravi Dhar, George Rogers Clark Professor of Management and Marketing, Director of the Center for Customer Insights
Shane Frederick, Professor of Marketing, expert in preference, framing effects and decision-making under uncertainty
WHO SHOULD ATTEND: Executives with at least 10 years of experience who lead functional teams in such areas as marketing, branding, insights, innovation, product management, digital, strategy, and communications.
INVESTMENT: $6,850 per person (includes meals and lodging). Groups of 4 or more from the same company receive a 15% discount.