In the study—titled "Connected Interaction to Power Brand Attraction"—marketers revealed that while digital transformation was well underway, few were reaping optimal returns on current strategies or investments. As marketing leaders were determined to connect the dots between online and offline experiences, many were turning to assess current data and marketing technology infrastructures to ready themselves for new innovations like cognitive computing and the emergence of the internet of things to advance and enhance their connected experiences.
As marketers look to advance their transformation agendas, real challenges and concerns emerged specific to data and, more specifically, how intelligence could and should be used across the enterprise to enrich each customer engagement. Marketers are making strides in the process of collection and aggregation of valuable data but still struggle in turning this data into actionable insights. They admit that customer data is being used as a metric driver which impacts how well they understand customer behaviors. In addition to that challenge, brands struggle to identify customer behavior information at scale but instead boil down on insights for an individual. To breakdown some of these challenges and gain a better understanding of the impact of innovations to come, we invite you to join as we debate and discuss digital transformation, data and the impact of new innovations that promise to revolutionize the customer experience starting today.
If you are interested in attending or would like more information, please reach out to Christine Chiang at firstname.lastname@example.org.