2020-02-12 10:00:00 2020-02-12 11:00:00 America/Los_Angeles Why Marketers Miss Their Mark This webcast will dive into ways to pinpoint detrimental marketing pitfalls and learn ways how to best avoid them. CMO Council cmoteam@cmocouncil.org

Why Marketers Miss Their Mark
Tracking Mistakes Marketers Make in Digital Advertising

February 12, 2020
10:00 AM Pacific Time
In Partnership with: Nielsen


Marketers seeking to woo customers now spend more than half of their advertising budget on digital channels. After all, digital has many benefits. Tracking and analyzing interactions should lead to greater customer insight on the path-to-purchase. Measurement tools can help solve the age-old marketing problem of attribution… whether or not ad dollars deliver real outcomes.


Yet too many marketers fail to realize these promises, instead making the same mistakes repeatedly.


Join this webinar as the CMO Council and Nielsen explore digital marketing pitfalls and how to avoid them. Learn to identify the trappings of perception when making media decisions. Don’t underestimate the importance of real-time data. And be mindful of the role advocates and influencers play in today’s often disjointed customer journey.


The hour-long interactive webcast will include a summary of findings and analysis from a hot-off-the-presses study, “Nielsen Annual Marketing Report: The Age of Dissonance,” along with a lively debate featuring Lana Busignani, EVP of Global Analytics at Nielsen. Don’t miss it.



  • Tom Kaneshige, Chief Content Officer, CMO Council
  • Lana Busignani, Head of Global Marketing Analytics, Nielsen