Customer Attainment From Event Engagement
This report on event marketing highlights the central role of events in customer engagement, but marketers need better tracking of business ROI to justify future investments. ... More
Benchmarking the Business Value of Trade Shows and Events
The Exhibit & Event Marketers Association (E2MA) is the premier thought leader and content development organization for corporate marketers and their suppliers in the face-to-face marketing medium. Driven to benchmark and promote the business value of trade shows and events, the E2MA evaluates and identifies best practices, new tools, new technologies and new techniques that enable marketers to optimize their event marketing programs. The E2MA is the tradeshow industry's newest association formed by the combining of the Tradeshow Exhibitor's Association (TSEA) and the Exhibitor Appointed Contractors Association (EACA). The new association is comprised of more than 500 member companies representing more than 17,500 full-time trade show professionals and more than 45,000 part-time trade show workers. The association is headquartered in Bend, Oregon.
UPS is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. UPS Trade Show Services offers an experienced trade show logistics team delivering more than 100,000 exhibits annually. UPS’s on-site reps know the ins and outs of each trade show city and venue, helping with the largest deliveries or the smallest details. And they’re backed by a global leader in logistics offering a broad range of package and freight transportation. Choose from a full portfolio of day- and time-definite air and LTL freight service options to satisfy your exhibit needs. For more information or to request a quote, call 1-800-365-6990 or visit www.ups.com/tradeshow.
Nuvista provides audio-visual and labor (I&D) services to the trade show and event industries. Our philosophy reaches beyond exceptional service. We take a holistic approach to your program by offering complete management of all of your on-site vendors. Our leadership within the E2MA Advocacy Committee puts us in a unique position that has translated into significant savings for our clients. ROI has always been difficult to measure at trade shows and events for numerous reasons. One of the main issues with measurement is the fact that you do not know what you will be spending prior to making the decision to participate. Unfortunately, the trade show and event industry developed a reputation for unpredictable and inflated pricing. Exhibitors deserve to know what they are going to spend prior to making a decision and, more importantly, they need to be charged fair market value. Learn more about how Nuvista can assist with your event at www.nuvistaonline.com.
Nth Degree is a global event marketing and management company that helps clients design and execute successful trade show and event programs worldwide. The company offers labor, event, and trade show management and marketing services worldwide to more than 1,100 clients including 43 Fortune 100 companies. Nth Degree executes 7,500 projects each year and has 21 North American offices, as well as offices in England, Germany, and China. The company is known for its long-term relationships with 181 clients that have been loyal Nth Degree customers for more than 20 years and being a desirable employer, with more than 34 percent of employees having a tenure of 15 years or more. Additional information is available at www.nthdegree.com.
MC2 is in the face-to-face marketing business. We plan, design, build, and develop strategies for exhibits, events, and meetings, in addition to corporate environments and permanent installations for a wide variety of businesses. With our strategic experience and hands-on capabilities, we become an extension of your marketing department. We are a full-service company, so clients can use as many or as few of our services as needed. Our Ecoflex™ Exhibit Program offers end-to-end exhibit services for a fixed price and a green alternative to custom exhibit rentals. We have a network of 11 U.S. locations and alliances around the world, and MC2's list of clients represents some of the world's best brands. Learn more at www.mc-2.com.
Group Delphi is a design and production company dedicated to helping you compete in today’s changing markets. When you choose Group Delphi to create experiences, environments, and digital content for your trade show, event, museum, or retail installation, you can expect insanely good service. This commitment drives everything we do and is based on the principles of innovation, creativity, and passion. - As innovators pursuing new ideas and technologies, we deliver solutions that you hadn’t imagined possible. - Creativity is so much more than design. It infuses everything we do. It drives value. It is the way we think and approach every project at every level of our company. - We are passionate about the quality of work we deliver, and we invite you to share our enthusiasm. With offices in San Francisco, California, Ft. Wayne, Indiana, and Paris, France, and with more than 60 years of experience, we are committed to our clients and to the industry.
Classic Exhibits Inc. designs portable, modular, and custom-hybrid exhibit solutions. Our solutions are represented by more than 200 independent distributors who share our vision of shared knowledge, shared success, and shared responsibility. Since 1993, Classic Exhibits has focused on exhibit, event, and retail design through its four divisions/partners. Exhibits Northwest, with offices in Portland, Oregon, and Seattle, Washington, offers consultative services for trade show exhibitors. Eco-Systems Sustainable Exhibits supplies eco-friendly displays, Classic Rentals manages a comprehensive rental program for distributors, and ClassicMODUL Aluminum Extrusions sells wholesale engineered aluminum extrusions to the exhibit and retail trade. For more information, visit www.classicexhibits.com, www.ecosystemsdisplays.com, and www.classicmodul.com.
At Czarnowski, we love what we do. Since 1947, companies of all sizes and industries have counted on us to be their trusted exhibit marketing partner. Through a network of U.S.-based and international offices, we provide program management, creative, and execution services. We strive to continually improve our processes and increase the sustainability of our products and operations. We never forget that our success is a result of putting our customers first and delivering exceptional results on the trade show floor and beyond—every day. Learn more at www.czarnowski.com.
Access TCA helps clients capitalize on the immense opportunity of event marketing through global program management, exhibit and event production, meetings and event management, creative and technical production, and a proprietary return-on-investment model called Outcome Communications. Learn more at www.accesstca.com.
Exhibit Surveys, Inc., pioneered the field of exhibition and event research more than 45 years ago. Since 1963, Exhibit Surveys has established metrics that have become industry standards and developed unique diagnostic tools to provide guidance and sound recommendations to exhibitors, corporate event producers, associations and for-profit trade show organizers, CVBs and convention facilities and suppliers to the events marketing industry. Our research staff, located in Red Bank, New Jersey, has conducted primary research for more than 5,000 exhibitions and events, and in excess of 10,000 exhibits. Our clients include many Fortune 500 companies. Additionally, we have conducted research and measurement globally on six continents. Exhibit Surveys continues to be the leader and innovator in the field, with a complete range of measurement and research services to fit the evolving needs clients of all sizes over a broad spectrum of industries. We also maintain the most comprehensive database of audience profile and exhibit performance statistics. Learn more at http://www.exhibitsurveys.com.
The Healthcare Convention & Exhibitors Association (HCEA) is the only organization solely dedicated to improving the effectiveness and quality of all healthcare conventions and congresses, medical meetings and healthcare exhibit marketing throughout the industry. Learn more at http://www.hcea.org/default.asp.
Measureable results are easy to promise, but much harder to deliver. At Derse, we prove it. We’re a complete face-to-face experiential marketing, design and fabrication company focused on delivering meaningful results for our clients' program investments. Driven by accountability, we help you: • Develop smarter face-to-face marketing strategies that align with your business goals • Immerse your audience with experiential engagements • Measure and document the value of your face-to-face investment, drawing out critical insights and actionable recommendations Derse is currently ranked fourthin the nation in event marketing by Advertising Age magazine and was the first in its industry to receive Silver-level LEED certification for its national headquarters. For more information, visit www.derse.com or follow us on Twitter (@DerseSocial).
GPJ is a global experience marketing agency creating great ideas and bringing them to life through integrated experiential programs that leverage online, mobile and physical experiences. Our clients rely on us to compete globally by creating and accelerating relationships with their customers, employees, partners, media and other influencers. • Ad Age ranked #1 Experience Marketing Agency • Promo 100 ranked #1 Experience Marketing Agency GPJ is part of Project: WorldWide, the leading global independent engagement marketing solutions network. Learn more at www.gpj.com.
FutureShow is a simpler way to create trade shows and conferences. It includes everything you need, from signage and sponsor spaces to staging, registration tables and walls for hotel and conference venues—all in one simple package and for one simple price. Forget what you know about expensive conferences and tradeshow hardware and graphics. Set up a free Revenue Roadmap consultation today. Learn more at http://futureshow.net/index.html.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—from rich media to online video to multimedia—and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
The CMO Council’s cooperative thought leadership campaign with the Exhibit and Event Marketing Association (E2MA) benchmarked the business value of trade shows and events, in addition to identifying new tools, technologies and techniques for driving experiential marketing effectiveness. Its research and marketer interactions also provide recommendations for new systems and approaches to certifying and verifying trade show attendance, harvesting and acting on lead flow, gathering market intelligence, and improving attendee engagement through content marketing, social media and mobile connectivity.
It's about (quality) time: Experiential marketing ROI - Jack Morton Worldwide
Creating a Quality Brand Experience Through Event Marketing - Stinson Brand Innovation, Inc.
Event Marketing: Measuring an experience? - ESCP Europe
Is Face-to-Face Marketing Old School? - MC2 Communications
How experiential marketing can be used to build brands – a case study of two specialty stores - Business Perspectives
Experiential Marketing: A Master of Engagement - Gallup & Robinson
Multiplying Brand Experiences - Event Marketer
Experiential Marketing - Little & King
How to Create a Memorable Brand Experience - Stinson Brand Innovation, Inc.
March 2013 - Experiential budgets: when will we see common sense prevail? - Marketing Week
March 2013 - Marrying Experiential Marketing with Social Media - Business 2 Community
March 2013 - “Experiential marketing works best when it’s personalised” - Pitch On net
March 2013 - The Future of Exhibitions Will Be Data-Driven - ClickZ
March 2013 - Experiential marketing is here to stay - Marketing Week
March 2013 - 10 Tips for Better Event Marketing - Business 2 Community
March 2013 - Successful Events Are About More Than Flawless Execution - TSNN
March 2013 - Experiential marketing: shaping the future face of retail - Marketing Week
March 2013 - Event Marketing For Lead Generation - Business 2 Community
February 2013 -The Ultimate Social Media Event Marketing Checklist - Business 2 Community
February 2013 - Why 2013 is by no means the year of ‘non-events’ - UTalkMarketing
February 2013 - Live Events Are Re-Writing The Book On Viral Marketing - Fast Company
February 2013 - Bring Your Marketing to Life - Business 2 Community
January 2013 - What Marketers Can Learn From CES - Business 2 Community
January 2013 - The year ahead for experiential marketing - BizCommunity
January 2013 - Local businesses offered trade show tips - Timmins Press
January 2013 - The ROI of Events: What You Should be Measuring - Business 2 Community
January 2013 - Event marketing budgets fell 4% in Q4 - Event Magazine UK
January 2013 - Poll: Feds expect to attend fewer events this year - Government Executive
January 2013 - Trade Shows - From One-Time Events To Year-Round Engagement - Forbes
January 2013 - CES 2013 Kicks Off, But Is Giant Trade Show Losing Steam? - ABC News
Janary 2013 - What you need to know about trade shows - Smart Business Network
December 2012 - E2MA: Trade Show Organizers Must Negotiate Lower Costs for Exhibitors - Successful Meetings
December 2012 - A New Era For Experiential Marketing - CMO.com
December 2012 - Embrace the alternative - Marketing Week UK
December 2012 - Building customer loyalty: Online retailers like Groupon, Zivame & Goibibo directly interacting with consumers - The Economic Times
December 2012 - Getting the most from trade shows - ITBusiness
November 2012 - Experiential marketing - why it works - BizCommunity
November 2012 - “Engagement” Marketing Is Broken (& How to Rethink It) - BostInno
November 2012 - The experiential explosion - B&T Magazine
November 2012 - The Engagement Marketing Disconnect Between Consumers And Brands Rages On - Forbes
November 2012 - Experiential marketing for B2B customers - Financial Chronicle
November 2012 - Social Media Takes Your Marketing Event to the Next Level - Business 2 Community
November 2012 - More Ways to Keep Attendees Engaged at Trade Shows - Meetings and Conventions
November 2012 - How B2B Companies Can Know If Their Trade Show Marketing Works - Business 2 Community
November 2012 - Tweeting from Events: Tips, Tricks and Netiquette from #SESCHI - Search Engine Watch
November 2012 - Face Time research shows enduring value of face-to-face marketing - Event Magazine
November 2012 - How to Sustain Interest Once Your Event Is Over - Forbes
October 2012 - Get Ready for Engagement Marketing to Replace Meeting Planning - MeetingsNet
October 2012 - 24 Tips to Increase Conference and Event ROI by Integrating Social Media - Business 2 Community
October 2012 - How to Grow Your Business with Event Marketing - NBC Chicago
October 2012 - Event Marketing: Putting Your Product on Center Stage - Business 2 Community
October 2012 - “Strategy & creativity will drive experiential marketing” - Exchange4Media
October 2012 - Experiential marketing and social media integration . . . a no-brainer - iMedia Connection
October 2012 - How technology is creating a better experience for everyone - UTalkMarketing
October 2012 - 5 Planning Factors for Tradeshows RIO Success - Business 2 Community
October 2012 - Reinvent Your Event Marketing For Higher ROI - SlideShare/HubSpot
October 2012 - How To Avoid The Lull After Your Online Event - Business 2 Community
September 2012 - Proof Event Marketing Isn’t Going Anywhere - Eloqua
September 2012 - Experiential Marketing: Harnessing the Power of Emotion in Your Employer Brand - HRExaminer
September 2012 - If Content is King, then Trade Shows and Conferences Are His Realm - Business 2 Community
September 2012 - New International Survey Predicts Experiential Marketing 'Set to Become Major Growth Area in Next Five Years' - PR Newswire
September 2012 - 5 Ways to Triple Your Event ROI through Your Contact Database - Business 2 Community
September 2012 - Product Events Drive Marketing Profits - SBWire
July 2012 - Experiential Marketing: How to ""Wow" Customers and Set A New Standard Business - YFS Magazine
June 2012 - You Just Have to Be There: Trends in Event Marketing - eCommerce Times
June 2012 - Why is Experiential Marketing Successful - Motivated Models
June 2012 - Make Live Events Part of Your Marketing - Entrepreneur
May 2012 - Face Slams: Event Marketing Takes Off - Forbes
March 2012 - Exhibition Industry Rebounds Strongly in 2011 - Marketing Charts
March 2012 - Invitation-Driven Engagement Could Lower Ad Spend - Media Post
March 2012 - The 4 Most Important Metrics for Measuring Your Trade Show Marketing ROI - Search Engine People
February 2012 - Trade Shows cited as Top Marketing Cost for B2B - Optimize My Brand
February 2012 - B2B Dollars Are Being Shifted Into Operations - Tell All Marketing
January 2012 - Event Marketing Takes a Hit - AdAge
January 2012 - Experiential Marketing in 2012: Trends, Tech and Trailblazers - Synergy Sponsorship
January 2012 - Event Marketing Investments to Outpace Economic Growth in 2012; New Survey Unveiled - PR Web
October 2011 - Master Class: What experiential marketing areas are crucial to build brands of the future? - PRNewsweek
October 2011 - Key trends in Experiential Marketing that affects consumer behaviour - Buzz Blog
September 2011 - An Attendee’s Trade Show Technology Wish List - TSNN
August 2011 - Teasing the Most Out of Trade Shows - Inside Edge
April 2011 - When It Pays to Spend on Trade Shows - Bloomberg Businessweek
February 2011 - The New Rules of Event Marketing - Inc.
February 2011 - Marketers Say PR and Experiental Spend On The Rise - Experiential Marketing Association of New Zealand
March 2010 - Are Marketing Dollars Shifting? Exhibit Industry Down 12.5% - HubSpot
February 2010 - How experiential marketing is creating a sea-change in the world of branding - Dot Kite
January 2010 - Companies turn to virtual trade shows to save money - USA Today
February 2009 - EventView 2009: Event Marketing Survey Finds Measurement Critical - MeetingsNet
January 2008 - Experience the Benefits of Experiential Marketing - Destination CRM
January 2008 - Experience the Benefits of Experiential Marketing - Destination CRM