Program Details

Customer Attainment From Event Engagement

Benchmarking the Business Value of Trade Shows and Events

Sponsors and Partners:

Overview

The CMO Council’s cooperative thought leadership campaign with the Exhibit and Event Marketing Association (E2MA) benchmarked the business value of trade shows and events, in addition to identifying new tools, technologies and techniques for driving experiential marketing effectiveness. Its research and marketer interactions  also provide recommendations for new systems and approaches to certifying and verifying trade show attendance, harvesting and acting on lead flow, gathering market intelligence, and improving attendee engagement through content marketing, social media and mobile connectivity.

Research: Survey & Reports

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Curated Facts & Stats

Harley Finkelstein, CEO of Shopify, has confirmed that his company is collaborating with AI giants for a future where consumers may shop across their search applications.

Source: CX Today

AWS has partnered with NICE to close the gap between the contact center and the broader enterprise. The collaboration does this by first making CXone Mpower – NICE’s flagship CCaaS product – available on the AWS Marketplace.

Source: CX Today

The updated Ikea rewards program is designed to let customers earn points throughout their entire customer journey, not just after making a purchase.

Source: Customer Experience Dive
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Program Themes

  • Event & Experiential Marketing