Customer Attainment From Event Engagement

Benchmarking the Business Value of Trade Shows and Events

Overview

The CMO Council’s cooperative thought leadership campaign with the Exhibit and Event Marketing Association (E2MA) benchmarked the business value of trade shows and events, in addition to identifying new tools, technologies and techniques for driving experiential marketing effectiveness. Its research and marketer interactions  also provide recommendations for new systems and approaches to certifying and verifying trade show attendance, harvesting and acting on lead flow, gathering market intelligence, and improving attendee engagement through content marketing, social media and mobile connectivity.

Learn

Read

Studies & White Papers

Articles

March 2013 - Experiential budgets: when will we see common sense prevail? - Marketing Week

March 2013 - Marrying Experiential Marketing with Social Media - Business 2 Community

March 2013 - “Experiential marketing works best when it’s personalised” - Pitch On net

March 2013 - The Future of Exhibitions Will Be Data-Driven - ClickZ

March 2013 - Experiential marketing is here to stay - Marketing Week

March 2013 - 10 Tips for Better Event Marketing - Business 2 Community

March 2013 - Successful Events Are About More Than Flawless Execution - TSNN

March 2013 - Experiential marketing: shaping the future face of retail - Marketing Week

March 2013 - Event Marketing For Lead Generation - Business 2 Community

February 2013 -The Ultimate Social Media Event Marketing Checklist - Business 2 Community

February 2013 - Why 2013 is by no means the year of ‘non-events’ - UTalkMarketing

February 2013 - Live Events Are Re-Writing The Book On Viral Marketing - Fast Company

February 2013 - Bring Your Marketing to Life - Business 2 Community

January 2013 - What Marketers Can Learn From CES - Business 2 Community

January 2013 - The year ahead for experiential marketing - BizCommunity

January 2013 - Local businesses offered trade show tips - Timmins Press

January 2013 - The ROI of Events: What You Should be Measuring - Business 2 Community

January 2013 - Event marketing budgets fell 4% in Q4 - Event Magazine UK

January 2013 - Poll: Feds expect to attend fewer events this year - Government Executive

January 2013 - Trade Shows - From One-Time Events To Year-Round Engagement - Forbes

January 2013 - CES 2013 Kicks Off, But Is Giant Trade Show Losing Steam? - ABC News

Janary 2013 - What you need to know about trade shows - Smart Business Network

December 2012 - E2MA: Trade Show Organizers Must Negotiate Lower Costs for Exhibitors - Successful Meetings

December 2012 - A New Era For Experiential Marketing - CMO.com

December 2012 - Embrace the alternative - Marketing Week UK

December 2012 - Building customer loyalty: Online retailers like Groupon, Zivame & Goibibo directly interacting with consumers - The Economic Times

December 2012 - Getting the most from trade shows - ITBusiness

November 2012 - Experiential marketing - why it works - BizCommunity

November 2012 - “Engagement” Marketing Is Broken (& How to Rethink It) - BostInno

November 2012 - The experiential explosion - B&T Magazine

November 2012 - The Engagement Marketing Disconnect Between Consumers And Brands Rages On - Forbes

November 2012 - Experiential marketing for B2B customers - Financial Chronicle

November 2012 - Social Media Takes Your Marketing Event to the Next Level - Business 2 Community

November 2012 - More Ways to Keep Attendees Engaged at Trade Shows - Meetings and Conventions

November 2012 - How B2B Companies Can Know If Their Trade Show Marketing Works - Business 2 Community

November 2012 - Tweeting from Events: Tips, Tricks and Netiquette from #SESCHI - Search Engine Watch

November 2012 - Face Time research shows enduring value of face-to-face marketing - Event Magazine

November 2012 - How to Sustain Interest Once Your Event Is Over - Forbes

October 2012 - Get Ready for Engagement Marketing to Replace Meeting Planning - MeetingsNet

October 2012 - 24 Tips to Increase Conference and Event ROI by Integrating Social Media - Business 2 Community

October 2012 - How to Grow Your Business with Event Marketing - NBC Chicago

October 2012 - Event Marketing: Putting Your Product on Center Stage - Business 2 Community

October 2012 - “Strategy & creativity will drive experiential marketing” - Exchange4Media

October 2012 - Experiential marketing and social media integration . . . a no-brainer - iMedia Connection

October 2012 - How technology is creating a better experience for everyone - UTalkMarketing

October 2012 - 5 Planning Factors for Tradeshows RIO Success - Business 2 Community

October 2012 - Reinvent Your Event Marketing For Higher ROI - SlideShare/HubSpot

October 2012 - How To Avoid The Lull After Your Online Event - Business 2 Community

September 2012 - Proof Event Marketing Isn’t Going Anywhere - Eloqua

September 2012 - Experiential Marketing: Harnessing the Power of Emotion in Your Employer Brand - HRExaminer

September 2012 - If Content is King, then Trade Shows and Conferences Are His Realm - Business 2 Community

September 2012 - New International Survey Predicts Experiential Marketing 'Set to Become Major Growth Area in Next Five Years' - PR Newswire

September 2012 - 5 Ways to Triple Your Event ROI through Your Contact Database - Business 2 Community

September 2012 - Product Events Drive Marketing Profits - SBWire

July 2012 - Experiential Marketing: How to ""Wow" Customers and Set A New Standard Business - YFS Magazine

June 2012 - You Just Have to Be There: Trends in Event Marketing - eCommerce Times

June 2012 - Why is Experiential Marketing Successful - Motivated Models

June 2012 - Make Live Events Part of Your Marketing - Entrepreneur

May 2012 - Face Slams: Event Marketing Takes Off - Forbes

May 2012 - UNDER THE RADAR Reports Brand Managers Agree ‘Experiential Marketing’ Creates True Emotional Connections - eReleases

March 2012 - Exhibition Industry Rebounds Strongly in 2011 - Marketing Charts

March 2012 - Invitation-Driven Engagement Could Lower Ad Spend - Media Post

March 2012 - The 4 Most Important Metrics for Measuring Your Trade Show Marketing ROI - Search Engine People

February 2012 - Trade Shows cited as Top Marketing Cost for B2B - Optimize My Brand

February 2012 - B2B Dollars Are Being Shifted Into Operations - Tell All Marketing

January 2012 - Event Marketing Takes a Hit - AdAge

January 2012 - Experiential Marketing in 2012: Trends, Tech and Trailblazers - Synergy Sponsorship

January 2012 - Event Marketing Investments to Outpace Economic Growth in 2012; New Survey Unveiled - PR Web

October 2011 - Master Class: What experiential marketing areas are crucial to build brands of the future? - PRNewsweek

October 2011 - Key trends in Experiential Marketing that affects consumer behaviour - Buzz Blog

September 2011 - An Attendee’s Trade Show Technology Wish List - TSNN

August 2011 - Teasing the Most Out of Trade Shows - Inside Edge

May 2011 - Annual Unisfair Survey Shows Virtual and Hybrid Events are the New Normal in Marketing, Training and Collaboration - InterCall

April 2011 - When It Pays to Spend on Trade Shows - Bloomberg Businessweek

February 2011 - The New Rules of Event Marketing - Inc.

February 2011 - Marketers Say PR and Experiental Spend On The Rise - Experiential Marketing Association of New Zealand

March 2010 - Are Marketing Dollars Shifting? Exhibit Industry Down 12.5% - HubSpot

February 2010 - How experiential marketing is creating a sea-change in the world of branding - Dot Kite

January 2010 - Companies turn to virtual trade shows to save money - USA Today

February 2009 - EventView 2009: Event Marketing Survey Finds Measurement Critical - MeetingsNet

January 2008 - Experience the Benefits of Experiential Marketing - Destination CRM

January 2008 - Experience the Benefits of Experiential Marketing - Destination CRM

 

Blogs

Books

Program Themes

  • Event & Experiential Marketing
  • Customer Engagement