When asked to identify the top obstacle to launching a mobile program, 37% of businesses cited lack of strategy, followed by a lack of resources, at 22%. MediaPost
The results also suggested mobile still only claims a small portion of marketing budgets, with more than half (54%) of businesses allocating 5% or less to the third screen. MediaPost
Mobile Web Sites (70%), mobile applications (55%) and QR codes (49%) rated as the most popular types of mobile marketing, but less than half of marketers are currently employing any of them. Three quarters of businesses not using mobile marketing programs plan to within a year or more. MediaPost
A study by email service provider StrongMail showed 45% of companies have adopted mobile marketing, with more than half (57%) of those doing so for less than a year. MediaPost
eMarketer estimates that mobile phone penetration will reach 76.8% of the US population in 2012. By 2016, smartphone users are expected to account for 74% of all US mobile phone users. eMarketer
As of February 2012, 31% of US mobile phone owners who did not already recieve SMS message-based marketing said they were at least somewhat intersted in such messages. eMarketer
The percentage of people who thought it is at least somewhat important to be able to make a purchase on their mobile phone had climed to 38% in 2012, compare with 30% in 2012. eMarketer
Despite the significant growth in mobile readership of email, 48 percent of marketers still do not know how many mobile subscribers they have, according to the report, Email in Motion: Mobile is Leading the Email Revolution. Mobile Marketer
63% of top brand marketers have increased their mobile advertising spending over the last two years, and that 72% plan to increase advertising spend over the next two years. IAB
Advertisers in the U.S. are believed to have spent roughly $1.45 billion on mobile advertising, up from $743 million in 2010. This represents a growth of 66%. And thi sis likely to continue. eMarketer
Total Ad Expenditure (national/local) in the USA are now approaching $160 billion - Catalyst Financial Resources. Catalyst Financial Services
With all thats going on for SMS, it was not a great surprise when recent Portio Research suggested that the global SMS text messaging market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014. Mobile Marketer
Portio Research suggested that the global SMS text messaging market is expected to grom from $150 billion in 2009 to $233 billion by the end of 2014. Mobile Marketer
In the U.S., 64% million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011, an increase of 77% from the previous year, while 48.4 million. Comscore
Social Networking accounted for 16.6% of all online minutes at the end of 2011 and is on track to surpass Portals as the most engaging online activity in 2012. Comscore
63% of consumers are uncomfortable using a mobile application that would store their credit card information and allow them to make purchases at a retailer or company as they would with a credit card. MarketingCharts
At the end of 2011, more than 8% of all digital traffic was consumed beyond the 'classic web' across devices such as smartphones and tablets. Comscore
In December 2011, 47.6% of the total mobile audience in the U.S. used apps, an increase of 13.3 percentage points, while 47.5% used mobile browsers, up to 11.1 points. Comscore
At the conclusion of 2011, more than 127.6 million mobile users in the U.S. and 108 million users in Europe consumed mobile media through their mobile browser or applications, with both geographies seeing nearly 30% increases in these audiences. Comscore
2012 will be a significant year in the U.S. smartphone market as adoption soars past 100 million owners and more than half of the market use smartphones as their primary mobile devices. Comscore
Smartphone adoption is high in the U.S (42 percent) and EU5 (44 percent), which comprises France, Germany, Italy, Spain and the UK. cmo.com
Mobile will account for 15.2 percent of global online ad spend in 2016, according to Berg Insight. Mobile Marketer
2011 saw mobile media use accelerate across markets, fueled by the popularity of smartphones, the growing availability of WiFi paired with the proliferation of 3G and 4G wireless networks, and continuing shifts towards a constantly connected consumer lifestyle. Comscore
More than 40% of 252 U.S. interactive marketing professionals in a recent poll by Forrester report are using some form of mobile marketing. And an additional 35% plan to incorporate mobile into their marketing plans. Forrester
eMarketer estimates mobile commerce sales will reach $6.7 billion in 2011-a tiny fraction of overall retail sales, to be sure, but a 91.4% increase over 2010. Next year, sales will rise another 73.1%, to $11.6 billion. eMarketer
In December 2011, 47.6% of the total mobile audience in the U.S. used apps, an increase of 13.3 percentage points, while 47.5% used mobile browsers, up to 11.1 points. Comscore
Mobile coupons will generate $6 billion in global redemption values by 2014. Jupiter Research
With 36% of U.S. adults now owning smartphones and 5% owning tablet computers, according to Nielsen, the mobile market is set to explode. BtoB Online
Social Networking accounted for 16.6% of all online minutes at the end of 2011 and is on track to surpass Portals as the most engaging online activity in 2012. Comscore
An online survey of 501 U.S. marketers conducted by AT&T Inc. in September found that 88% plan to increase their mobile marketing programs this year. BtoB Online
At the end of 2011, nearly 1 in 5 smartphone users scanned product barcodes and nearly 1 in 8 compared prices on their phone while in a store. Comscore
There are more than 1.8 billion loyalty program memberships in the U.S. Colloquy
61 of marketers percent believe loyalty program participants are the best and most profitable customers, but only 13 percent believe their companies are highly effective in leveraging loyalty and brand preference. CMO Council
The average household participates in more than 14 loyalty programs, but is active in only 6 of them. Colloquy
Mobile ad spend increased by 116% in 2010. Internet Advertising Bureau
