Where and how mobile relationship marketing is being embraced across industries
With approximately 5 billion users globally, the mobile phone represents one of the most pervasive channels of communications and targeted engagement in the world. The immediacy, convenience, and personal attachment to mobile phones make the device an ideal means of expanding marketing messages and enhancing engagement with a global customer base.
To address this large and rapidly expanding market of underserved mobile users, The Chief Marketing Officer (CMO) Council along with the Mobile Marketing Association will explore where and how a new discipline -- Mobile Relationship Marketing (MRM) -- is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy. It will also look at how MRM is creating business value, improving process efficiency, triggering product consumption and use, furthering loyalty and repeat purchase, and increasing customer feedback, assistance, affinity and advocacy.
This initiative explores where and how mobile relationship marketing (MRM) is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy. ... More
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March 2012 - Best Practices in Mobile Video Advertising - MediaPost
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March 2012 - Upper Middle Class, Females Key to Bridge Mobile Ad Spending Gap - Flurry.com
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March 2012 - Many Americans Uncomfortable with Advanced Mobile Capabilities - MarketingCharts
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March 2012 - Mobile Social Networking Continues Growth - MarketingCharts
March 2012 - Sprite Taps SMS, Mobile Web to Connect with Sports Fans - Mobile Marketer
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March 2012 - Mobile Disrupts the Retail Channel: Opportunity or Threat? - Mobile Commerce Daily
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February 2012 - Mobile Site Investments, Search Growing - MediaPost
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February 2012 - Chief Mobile Officer: A Job Title Now Timely? - Computerworld.com
February 2012 - A Billion Smartphones Require New Systems of Engagement - Forbes.com
February 2012 - Social Media Marketing Enters the B2B Marketing Mix - Forbes.com
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February 2012 - Apple's Mobile Marketing Mistakes: Lessons Learned - Bizcommunity
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February 2012 - Mobile Pains: When Apps Go Bad - CNET.com
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July 2011 - Demand for Mobile Marketing Talent Outweighs Supply - ZD Net
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March 2011 - Report Explores Social Media, Consumer Relationship - MediaPost
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March 2011 - Mobile Travel Planners Offer Marketers Growing Target - eMarketer
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March 2011 - 40% of Marketers are Reaching Out to Mobile Consumers - Internet Retailer
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February 2011 - Mobile Web Traffic to E-commerce Sites Surges 300% - Marketing Profs
February 2011 - Mobile Payments Take Hold Around the World - eMarketer
February 2011 - Interest in Mobile Phone Payments Strong Among Most Active - Accenture
February 2011 - Mobile Shoppers Shaking up Retail Industry - stlToday.com
February 2011 - Desktops and Laptops Trail Cell Phones in Popularity - MediaPost
February 2011 - Mobile Banking to Increase Five-Fold Over the Next Five Years - CRM Magazine
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January 2011 - B2B Brands Tapping Loyalty Marketing to Drive Sales - Marketing Profs
January 2011 - MMA Publishes Mobile Coupon Best Practices - Wise Marketer
January 2011 - M-Loyalty Could be 'Game Changer' for Retailers - Wise Marketer
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November 2010 - Brands' Mobile Apps Frustrate Users - Marketing Profs
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