Engage at Every Stage

With approximately 5 billion users globally, the mobile phone represents one of the most pervasive channels of communications and targeted engagement in the world. The immediacy, convenience, and personal attachment to mobile phones make the device an ideal means of expanding marketing messages and enhancing engagement with a global customer base.

To address this large and rapidly expanding market of underserved mobile users, The Chief Marketing Officer (CMO) Council along with the Mobile Marketing Association will explore where and how a new discipline -- Mobile Relationship Marketing (MRM) -- is being embraced across multiple industries to ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy. It will also look at how MRM is creating business value, improving process efficiency, triggering product consumption and use, furthering loyalty and repeat purchase, and increasing customer feedback, assistance, affinity and advocacy.