Program Details

Getting a Business Lift From Loyalty

Sponsors and Partners:


For over 100 years, loyalty programs have attempted to secure consumer wallet-share by providing incentives for repeat business and rewards for retained relationships. Getting a Business Lift from Loyalty will audit and assess the operation and innovation in loyalty club programs, the value and utilization of customer data to drive response rates and revenue, and the mobilization of loyalty club members as active agents and advocates for acquiring new or repeat business.

Research: Survey & Reports