Greater Gains From Digital Campaigns

Amplifying Engagement Through Streamlined Digital Deployment

Program Details


Digital technologies and interactive platforms are opening new global channels of engagement at lightening fast speeds. But this channel proliferation is also adding to the complexity of launching, localizing and optimizing global campaigns. This campaign benchmarks how marketers are managing this challenging operational environment, specifically: 

  • Identifying the issues and bridging the gaps between global brand consistency and local relevance 
  • Reduce cycle times to rollout corporate-driven campaigns 
  • Reducing costs and eliminating delays caused by Supply Chain failures including vendor management, translation services or agency creative turn-around issues 
  • Enable re-use of approved assets for local-driven campaigns 
  • Improve international search engine rankings for top keywords
  • Measuring performance, effectiveness and efficiency of global campaigns 
  • DIY support for in-country marketing personnel on WCM platforms

With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for marketers to evaluate the optimal structures, approaches, strategies, tools, platforms and processes for globalization and multi-market localization. Most organizations are still structured in siloes around campaign creation, campaign management, creative services, translation, analytics, local marketing, SEO, publishing, display, paid search, etc. and are challenged to run shorter cycle time campaigns across all of these internal and external groups.



Studies & White Papers


January 2012 - Brand Consistency is Crucial for Cars - MarketingWeek

January 2012 - Royal Caribbean launches new global brand campaign - Breaking Travel News

December 2011 - Best Digital Campaign of 2011 -

December 2011 - BMW prepares global campaign for high-end 6 Series Gran Coupé - Marketing Magazine

November 2011 - Burberry Hails Success Brought by Increased Digital Marketing Spend -

November 2011 - Digital Marketing Spend to Increase Across All Platforms -

October 2011 - Driving Market Consistancy Across Global Markets -

October 2011 - Opportunities in Online International Marketing -

October 2011 - Global Internet Marketing -

October 2011 - Brand Consistancy and Digital Ad Management -

October 2011 - Marketing Operations Roles Increasing Dramatically -

August 2011 - Interactive Marketing Spend Will Near 77 Billion by 2016 -

July 2011 - Glocalizing Brands: The Production Perspective -

March 2011 - Global Marketing Challenges -

February 2011 - Digital Marketing Guide: Location Based Services -