Successful Strategy For The Socialverse
By Louise Burgers
The latest social media strategies scaling social commerce and social shopping in the “socialverse”, while steering clear of disruption.
Amplifying Engagement Through Streamlined Digital Deployment
Digital technologies and interactive platforms are opening new global channels of engagement at lightening fast speeds. But this channel proliferation is also adding to the complexity of launching, localizing and optimizing global campaigns. This campaign benchmarks how marketers are managing this challenging operational environment, specifically:
With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for marketers to evaluate the optimal structures, approaches, strategies, tools, platforms and processes for globalization and multi-market localization. Most organizations are still structured in siloes around campaign creation, campaign management, creative services, translation, analytics, local marketing, SEO, publishing, display, paid search, etc. and are challenged to run shorter cycle time campaigns across all of these internal and external groups.