How Using High-Performance Analytics Yields More Valuable Customer Engagement
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It’s time to reimagine marketing. To turn customer data into a brand differentiator. No matter the level of your marketing maturity, SAS can help you attract new prospects, deliver superior customer experiences, and strengthen brand loyalty. SAS provides powerful, scalable analytics and advanced AI and machine learning that deliver valuable, out-of-the-box insights. Marketing organizations can extend customer data activation, accelerate and automate marketing planning, create meaningful, profitable customer journeys and measure the impact of marketing activity across channels, devices, and points in time. SAS gives you the power to know. Learn more at sas.com/ci.
The Chief Marketing Officer (CMO) Council and SAS teamed up to take an active thought leadership role in advancing the state of customer intelligence in the rapidly evolving Asia-Pacific (APAC) region. This best practice, knowledge brokering initiative, and dialogue series looks at how using high performance analytics (HPA) yields better, faster marketing decision making and more valued, profitable customer engagement.
