Program Details

Improve Every Marketing Move: Advancing Customer Intelligence Capabilities In APAC

How Using High-Performance Analytics Yields More Valuable Customer Engagement

Sponsors and Partners:

Sponsors and Partners:


The Chief Marketing Officer (CMO) Council and SAS teamed up to take an active thought leadership role in advancing the state of customer intelligence in the rapidly evolving Asia-Pacific (APAC) region. This best practice, knowledge brokering initiative, and dialogue series looks at how using high performance analytics (HPA) yields better, faster marketing decision making and more valued, profitable customer engagement.

Download "Advancing Customer Intelligence in APAC" »

Research: Survey & Reports

Program Themes

  • Customer Insights
  • Asia Pacific