Know More to Grow More
This report identifies a number of gaps in the customer intelligence process and underscores the importance of arming front-line resources with alerts and insights to capitalize on moments of opportunity. ... More
Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance
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Dun & Bradstreet is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 171 years. D&B's global commercial database contains more than 215 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions. D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions™ to increase revenue from new and existing customers; and D&B Internet Solutions™ to convert prospects into clients faster by enabling business professionals to research companies, executives and industries, over the web.
The Wise Marketer provides free daily news and resources for marketing professionals, including surveys, research, customer loyalty, CRM, emerging technologies and developments, trends and forecasts, industry events, a directory of major players and suppliers, and much more. Through the publisher of heavyweight research reports such as The Loyalty Guide and The Marketing Guide, we aim to give marketers, executives and investors in every country and region the pure facts without any hype or bias.
"Know More to Grow More" is a thought leadership initiative by the Chief Marketing Officer (CMO) Council, the Customer Experience Board, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). This initiative enabled CMO conversations and engagements around best practices in customer selection and connection. It explored the level of sophistication in database marketing and the level of satisfaction with current CRM tools, information sources and customer profiling capabilities. It tapped perspectives from both sales and channel organizations, as well as audited marketing’s role in optimizing the process of targeting, profiling and providing sales-ready opportunities and additional entry points to existing accounts.
April 2013 - Sales Leads – Give Instructions After Qualifying - Business 2 Community
April 2013 - Up-to-date databases the key to list marketing - Braidwood Times
April 2013 - New Studies in Nurture vs. Nature – How BtoB Brands are Increasing the Productivity of their Lead Gen Campaigns - iMedia Connection
April 2013 - A secret weapon for your business - CRM- Bay of Plenty Times
March 2013 - After You Capture A Lead, What Comes Next? - Marketing Land
March 2013 - 4 Common Lead Nurturing Mistakes B2B Marketers Make - Business 2 Community
March 2013 - Sales Data Analytics: Momentum Keeps Building - Datamation
March 2013 - Gartner: CRM software top priority for IT spending in 2013-14 - InfoWorld
March 2013 - Incorporating an Effective CRM for Your Business - Business 2 Community
February 2013 - How Reliable Is Your Customer Data? - 1to1 Media
February 2013 - Marketers Will Spend More, Hire More to Turn Data into Insights in 2013 - CMSWire
February 2013 - 70% of Companies to use Real Time Predictive Analytics by 2016, say Gartner - OneStopClick
February 2013 - CRM Is Most Wanted Mobile Enterprise App: Survey - Enterprise Apps Today
February 2013 - Predictive Analytics—The Five Things You Need to Know - Supply & Demand Chain Executive
January 2013 - Why Extending CRM is Critical to Meeting Customer Needs - CMSWire
January 2013 - Predictive Analytics and the Future of Spend Management - The Strategic Sourceror
January 2013 - 7 Important CRM Trends in 2013 and beyond - Customer Think
January 2013 - Small Businesses Adopting CRM, Struggling with Data Integration - eWeek
January 2013 - CRM 2012-2013: Separating the Substance from the Hype - CMSWire
January 2013 - Resolve to Have a Better Contact Database in 2013 - Chief Marketer
September 2012 - The new multichannel CRM world - Direct Marketing News
October 2010 - Reactivating Your Database – Key Steps to Getting Your Leads to Re-engage - Marketo
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Data Mining Techniques in CRM: Inside Customer Segmentation
Database Marketing: Analyzing and Managing Customers
Marketing Database Analytics: Transforming Data for Competitive Advantage
Think Outside the Inbox: The B2B Marketing Automation Guide
Maximizing Lead Generation: The Complete Guide for B2B Marketers
The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI