Know More To Grow More

Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance

Program Details

Sponsors and Partners:


"Know More to Grow More" is a thought leadership initiative by the Chief Marketing Officer (CMO) Council, the Customer Experience Board, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). This initiative enabled CMO conversations and engagements around best practices in customer selection and connection. It explored the level of sophistication in database marketing and the level of satisfaction with current CRM tools, information sources and customer profiling capabilities. It tapped perspectives from both sales and channel organizations, as well as audited marketing’s role in optimizing the process of targeting, profiling and providing sales-ready opportunities and additional entry points to existing accounts.




April 2013 - Sales Leads – Give Instructions After Qualifying - Business 2 Community

April 2013 - Up-to-date databases the key to list marketing - Braidwood Times

April 2013 - New Studies in Nurture vs. Nature – How BtoB Brands are Increasing the Productivity of their Lead Gen Campaigns - iMedia Connection

April 2013 - A secret weapon for your business - CRM- Bay of Plenty Times

March 2013 - After You Capture A Lead, What Comes Next? - Marketing Land

March 2013 - 4 Common Lead Nurturing Mistakes B2B Marketers Make - Business 2 Community

March 2013 - Sales Data Analytics: Momentum Keeps Building - Datamation

March 2013 - Gartner: CRM software top priority for IT spending in 2013-14 - InfoWorld

March 2013 - Incorporating an Effective CRM for Your Business - Business 2 Community

February 2013 - How Reliable Is Your Customer Data? - 1to1 Media

February 2013 - Marketers Will Spend More, Hire More to Turn Data into Insights in 2013 - CMSWire

February 2013 - 70% of Companies to use Real Time Predictive Analytics by 2016, say Gartner - OneStopClick

February 2013 - CRM Is Most Wanted Mobile Enterprise App: Survey - Enterprise Apps Today

February 2013 - Predictive Analytics—The Five Things You Need to Know - Supply & Demand Chain Executive

January 2013 - Why Extending CRM is Critical to Meeting Customer Needs - CMSWire

January 2013 - Predictive Analytics and the Future of Spend Management - The Strategic Sourceror

January 2013 - 7 Important CRM Trends in 2013 and beyond - Customer Think

January 2013 - Small Businesses Adopting CRM, Struggling with Data Integration - eWeek

January 2013 - CRM 2012-2013: Separating the Substance from the Hype - CMSWire

January 2013 - Resolve to Have a Better Contact Database in 2013 - Chief Marketer

September 2012 - The new multichannel CRM world - Direct Marketing News

October 2010  - Reactivating Your Database – Key Steps to Getting Your Leads to Re-engage - Marketo



Program Themes

  • CRM
  • Customer Insights