Optimizing Marketing Partner Performance and Value in a Digital World
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About sponsor
Ace Metrix™ is the leader in applying technology to the challenge of evaluating creative advertising. Our solutions help companies measure and improve the effectiveness of video advertising, directly improving their bottom line. At the heart of the Ace Metrix vision is the company's Creative Lifecycle Management™ concept which provides customers with the insight and tools they need to optimize their advertising campaigns from the inception of an idea through to its delivery to consumers - significantly improving the measurability and actionability of their creative.
A wide range of forces and factors are testing traditional agency-client relationships, multiplying marketing procurement needs, complicating purchasing cycles worldwide, as well as reshaping and diversifying the marketing mix. In addition, evolving agency models and alternative marketing service providers and channels are demanding new evaluation and assessment practices, closer linkage of measurement criteria to business value, and better ways to quantify and justify global marketing spend and agency investments.
Harmonizing, synchronizing and unifying distributed agency assets and global marketing resources across both demand and supply chains, necessitates the deployment of database and process-driven operational marketing models and performance platforms that further accountability, output, productivity, efficiency and effectiveness. Closer alignment and linkage with procurement and purchasing professionals within global enterprises is also enabling marketers to bring greater rigor, structure and discipline to the agency consideration, evaluation, selection and review process.
This authority leadership initiative combined qualitative interactions with senior global marketers in top advertiser organizations with a comprehensive quantitative audit of both operational marketing and agency account management stakeholders involved in the supplier relationship, performance and procurement process.
2011 Advertising Forecast - Manga Global
Are Agencies Paid Too Much... A Self-Administered Test - Blamer Partnership
Liberty Mutual Most Effective Auto Insurance Advertiser in Last Year - Ace Metrix
HOW CONSUMERS PROCESS ADVERTISING CAMPAIGNS: See all or only the best? - Ace Metrix
Celebrity Advertisements: Exposing A Myth Of Advertising Effectiveness
It's All About Candy in Most Effective Q1 TV Ads Says Ace Metrix
February 8, 2012 - Does 'Liking' a Brand Drive User Loyalty - The Financial
January 12, 2012 - Bank of America Launches Global Agency Review - AdWeek.com
January 11, 2012 - Agency Specialization Seen Key to Clients - MarketingCharts.com
January 10, 2012 - How to Be a Better Agency Client - AdAge.com
January 9, 2012 - Bacardi CMO Shares Agency Advice From Simon Clift - AdAge.com
January 9, 2012 - Respect, Trust Key to Healthy Ad Relationship - AdAge.com
January 9, 2012 - More Marketers Going Long With Super Bowl Spots - AdAge.com
January 2, 2012 - Super Bowl Ad Time Sells Out - USA Today
December 19, 2011 - Ad Spending Slowed to a Crawl in the 3rd Quarter, Report Finds - The New York Times
December 14, 2011 - The Insidious Impact of Project-Based Agency Relationships - ClickZ.com
November 9, 2011 - Agency-Client Relationship: Still Crazy After All These Years - MediaPost
November 9. 2011 - Social, Mobile Ramp Up Ad Dollars, Interactive On Rise - MediaPost
October 24, 2011 - Study Finds TV Stil No. 1 With Advertisers - MediaPost
October 21, 2011 - Economy Fuels Ad Shifts From Traditional To Online - MediaPost
October 20, 2011 - Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One - MediaPost
October 12, 2011 - Global Online TV, Video Revs Hit $22B In 2016 - MediaPost
October 11, 2011 - Online Ads Propel Mass Media Gains In 2012 - MediaPost
October 5, 2011 - Digital Challenges Encourage Agencies, Media To Transform Industry - MediaPost
October 4, 2011 - Communication Improves Agency-Client Procurement Talks - MediaPost
September 26, 2011 - Ad Spend: U.S. Slows, But UK Declines - MediaPost
September 22, 2011 - Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys - MediaPost
September 20, 2011 - 88% see outdoor ads in run-up to shopping - The Drum
September 19, 2011 - Ad Growth Slows, But Key Categories Soar - MediaPost
September 19, 2011 - Top 50 b2b advertisers boosted spending 7.5% in 2010 - BtoB Online
September 13, 2011 - US Ad Expenditures Up 3.2% in 1st Half 2011 - MarketingCharts
September 12, 2011 - U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes - MediaPost
August 31, 2011 - Cable Experiences Little 'Breakage,' Advertisers Not Cutting Cords - MediaPost
August 31, 2011 - Forrester: Interactive Spending to Reach $76.6B by 2016 - MarketingProfs
August 26, 2011 - Is television the next mobile frontier? - Mobile Marketer
August 24, 2011 - Media buyers warn ad budget cuts may be ahead - BtoB Online
August 23, 2011 - Millennials Research Offers Insight for Network Marketers - MediaPost
August 22, 2011 - Millennials: Big On Cause-Marketing, Not On TV - MediaPost
August 17,2011 - Video, Search Ads Most Inspiring - MarketingCharts
August 16, 2011 - 85% of Online Americans View Digital Ads - MarketingCharts
August 8, 2011 - CMOs Using Less Agencies, More Collaboration - MediaPost
August 5, 2011- Nokia Drops Global Ad Agency in £80 Million Marketing Reshuffle - The Next Web
July 29, 2011 - If the Client Was Always Right, It Wouldn't Need an Ad Agency - AdAge
July 28, 2011 - Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise - MediaPost
July 26, 2011 - Internet-Connected TV To Grow 36% By 2016 - MediaPost
July 19, 2011 - Upfront: Trad TV Dollars Pivot Into Digital Channels - MediaPost
July 12, 2011 - Instead of an Agency Review, Consider 'Marriage Counseling' - AdAge
July 11, 2011- How In-person Meetings and Phone Conversations Will Save Your Client-Agency Relationship - Ad Age
June 28, 2011 - TV Holds: Young Adults More Likely To Media Migrate - MediaPost
June 27, 2011 - Advertisers Say Spending Is Going One Way: Up - AdAge.com
June 26, 2011 - The World's Best Commercials, 2010-11 - Adweek
June 21, 2011 - Why Ad Agencies Should Act More Like Tech Startups - Fast Company
June 20, 2011 - Want to Work for Diageo? CMO Talks Emerging Markets, Agency Relationships at Cannes - AdAge.com
June 20, 2011 - Unilever Goes Small: a Warning to Big Agencies? - AdAge.com
June 14, 2011 - Diageo Parts With CP&B, Puts Cuervo Account in Review - AdAge.com
June 14, 2011 - Virgin America Shifts All Media Business to Eleven - AdAge.com
June 14, 2011 - 10 Essentials for an Effective TV Commercial - The Houston Chronicle
June 14, 2011 - TV ad revenues still strong, says PwC study - Channel News Asia
June 14, 2011 - Producing Effective TV Ads - All Business
June 13, 2011 - Ad Revs Perk Up 4.4%, Cable TV Spend Skyrockets - MediaPost
June 10, 2011 - Money Tree: TV Advertising Hits Nearly $19 Billion - MediaPost
May 27, 2011 - Agencies Should Demand Better Briefs From Their Clients - AdAge.com
May 15, 2011 - TV Networks Expect a Jump in Spending on Commercials - The New York Times
March 4, 2011 - TV Advertising Hits Nearly $19 Billion In 1Q - TV News Check
April 28, 2011 - 'Modern Family' Cast Has Commercial Success - Yahoo! TV
April 18, 2011 - For Top CMOs, TV Remains Surest Bet for Advertising - AdAge
April 18, 2011 - The Effectiveness And Targeting of Television Advertising - Harvard Journal of Economics & Management Strategy
February 14, 2011 - Why the Client-Agency Bond Just Isn't What It Used to Be - AdAge.com
February 14, 2011 - For Some Shops, Agency-Client Relationship Now Involves Sharing Spaces - AdAge.com
February 14, 2011 - Old and Improved: Relationships That Last for a Century - AdAge.com
February 7, 2011 - Best Super Bowl Commercials 2011? You Decide - CBS News
February 7, 2011 - The Top 5 - Ad Forum
February 7, 2011 - 2011 Go Daddy ads some of their most successful - KTAR.com
April 26, 2010 - How to Save the Troubled Agency-Marketer Relationship - AdAge.com
August 24, 2010 - TV ads more 'effective than online', says poll - BBC
August 12, 2010 - Top 4 Simple, Yet Effective Ad Campaigns - Sparxoo
September 7, 2010 - Official World Cup Sponsors Show Higher Effectiveness with TV Ads - Nielsen Wire
April 2, 2009 - Magazine, TV Ads More Effective than Ads Online - Marketing Charts
February 26, 2009 - Do TV Commercials Make You Happier? - Time Magazine
