New research from Berg Insight reveals that the "real-time mobile location-based advertising and marketing" industry will grow in value at a compound annual growth rate of 65% from €526 ($688) million as of 2012 to €6.5 ($8.5) billion in 2017. That figure would make up just under one-third of all mobile advertising spend, predicts Berg. MediaPost
The report also found that online consumption is heavier in rapidly growing markets such as UAE and China, where total online time accounted for 7.3 and 6.1 hours of average daily media consumption, respectively. In China, the report found, only 35% of media time is spent with traditional media. MediaPost
Global consumption of digital media now accounts for 57% of daily media time. Overall, consumers now spend an average of 10.7 hours a day with all forms of media -- and 5.6 hours of that on digital, according to the Global Web Index study. MediaPost
Overall, more media time is spent online than offline in 23 out of the 31 major markets tracked by the Global Web Index study. MediaPost
North America led the world in overall digital advertising investment with an estimated $38.3 billion; Asia-Pacific came in second with $30.6 billion -- followed by Western Europe with $24.1 billion, according to the study, entitled This Year, Next Year: Interaction 2013. MediaPost
Internet ad spending rose 16.2% in 2012, representing 19.5% of all global ad spending last year, according to the report. MediaPost
Internet ad spending hit $99 billion in 2012, just shy of the 12-figure mark held by only one other medium -- television -- according to new estimates from GroupM. Based on its current trajectory, Internet ad spending will break into the 12 figures this year, totaling $113.5 billion. MediaPost
Between 2012 and 2017, online/digital media's share of total local advertising spend will increase from 17.4 percent to 27.6 percent while traditional media's share will decrease from 82.6 percent to 72.4 percent. Mobile Marketer
Growth will be stronger in online/digital advertising revenues, which are expected to grow at a compound annual growth rate of 12.3 percent and reach a total of $41.1 billion by 2017. Mobile Marketer
The online/digital media component of local advertising – which includes mobile – will grow at a nice pace over the few years while traditional media is expected to shrink. Mobile Marketer
Traditional media is going down, while online digital is growing at a 12.3 percent compound annual growth rate. Mobile Marketer
The mobile portion of local advertising spend is expected to reach $6.4 billion by 2017 while the online portion will total $6.3 billion, according to the report. Mobile Marketer
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%), per survey results from a Gartner report. MarketingCharts
The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behaviors, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012. Mobile Marketer
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. Mobile Marketer
24 percent of U.S. smartphone users see at least one mobile ad a week. About 50 percent of U.S. consumers surveyed said they were fine with ads that allow them to interact with free content. ClickZ
Nielsen's study found that on average over 50 percent of global smartphone users see at least one mobile ad a week. Over 50 percent of those surveyed in a variety of major markets said they didn't mind mobile ads if they give them the opportunity to check out free content. Meanwhile, those in developing nations are the least likely to engage with mobile ads. ClickZ
Globally, 54 percent of users discover mobile ads via apps, 40 percent on a search engine, 27 percent on a retailer Web site and 23 percent on a video Web site. Mobile Marketer
Digital marketing spending is forecast to grow by 10.2%, a slower rate than the 11.5% increase forecast in August 2012, but a healthy rate nonetheless. MarketingCharts
In Duke University's latest 'The CMO Survey' - CMOs forecast a 2.7% decline in traditional advertising spend over the next 12 months, after predicting a 1.9% decrease in August 2012, an 0.8% decrease in February 2012, and a 1.3% increase in August 2011. MarketingCharts
Ad budgets are also expected to rise, with 58% expecting them to increase significantly (8.2%) or modestly (50%). MarketingCharts
Perhaps the most telling measure for advertisers, teens were twice as likely to say that offline ads had introduced them to a product they then went on to buy (46% vs. 23%). MarketingCharts
Teens were even clearer in their assessment of which ads they try not to pay attention to, with 48% choosing online ads against 21% choosing offline ads. In terms of the ads they like to watch, 37% opted for offline compared to 17% for online. MarketingCharts
In terms of likability, offline ads were easily preferred by respondents. For example, when asked which ads really get on their nerves, teens were twice as likely to point to online than offline ads (45% vs. 23%). MarketingCharts
Local online advertising revenue will reach $24.5 billion this year, up 30.8% over last year, according to a report from Borrell & Associates. BtoB Online
According to the survey, 54.0% of respondents said they will spend the same on total advertising this year as last, 20.0% will spend more and 16.0% will spend less. BtoB Online
North America accounts for the greatest share of all digital ad spending, at 39.0% as of the end of 2012, although the fastest growth in spending is from such emerging markets as India, Indonesia and Mexico, eMarketer said. BtoB Online
eMarketer projected that digital advertising budgets will grow 15.1% this year, to $118.4 billion, putting global digital ad spending levels—including online and mobile—at 21.7% of total advertising expenditures. BtoB Online
Digital ad spending worldwide reached $102.8 billion last year, up 17.8% over 2011, and will continue to enjoy double-digital growth through 2015, according to a report by eMarketer. BtoB Online
Purchasing inventory via ad exchanges (like Google AdWords, or Facebook Ads where you bid on online advertising) is expected to increase in 2013. Net Better Business Advice
Frost & Sullivan is predicting the online video advertising market to grow by over 50% in 2013. It was worth $86 million in 2012, and the analyst house is forecasting it to be worth $442 million by 2016. Nett Better Business Adivce
The US will remain the dominant territory for online advertising expenditure. Its share of online advertising revenues stay at 40% of the global total, although its online ad spend will grow from $26,040 million in 2010 to $58,133 million in 2017. The UK will retain second place, recording $11,724 million in 2017. China will overtake Japan to take third place in 2014. China's online advertising revenues will grow from $2,600 million in 2010 to $10,808 million in 2017. BusinessWire
Global online advertising revenues will reach $143 billion in 2017, according to a new report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012. BusinessWire
A report commissioned by the IAB and carried out by PwC has online spend from the first half of 2012 up 14% to $17 billion, up by $0.2 billion from the last half of 2011; dead-tree advertising, on the other hand, spent $35.8 billion throughout the whole of last year. Fast Company
Global online advertising revenues will reach $143 billion (€112.6 billion) in 2017, according to a new report from Digital TV Research. The Online Advertising Forecasts report estimates that the 2017 total is more than double the $66 billion recorded in 2010 and considerably up from the $92 billion predicted for 2012. Broadband TV News
The US will remain the dominant territory for online advertising expenditure. Its share of online advertising revenues will stay at 40% of the global total, although its online ad spend will grow from $26,040 million in 2010 to $58,133 million in 2017. Broadband TV News
Worldwide Internet advertising expenditures are expected to surpass $106 billion in 2011,
according to IDC’s Digital Marketplace Model and Forecast. The U.S. will account for the
largest share of spend with $45 billion projected this year. Marketing Charts
According to Kantar Media Intelligence, Internet display advertising had the second largest
growth rate among media sectors (7.7 percent) during the first nine months of 2010. Kantar Media
comScore, Inc. reports that U.S. Internet users received a record 1.3 trillion display ads
during the third quarter of 2010, a 22 percent increase versus year ago. The average Internet user was delivered more than 6,000 display ads over the course of one calendar quarter. Tech Crunch
According to TNS Media Intelligence and AdAge, top categories for Internet marketing and
advertising are financial services, telco/ISPs, retail, automotive, general services, media,
travel/hospitality, technology, education, health care and pharmaceuticals, entertainment,
insurance, food and beverage, personal care, toys and games, real estate and home goods. Advertising Age
According to a study by the Pew Research Center in 2010, 81 percent of online news users
“do not mind” online advertising. However 77 percent said they tend to ignore ads with 42
percent saying they “never” click on them and 35 percent claiming they “hardly ever” click on ads. The Guardian
