The Content ROI Center

Keeping a Closer Eye on Content ROI

Program Details


B2B marketing organizations are now spending more than 25 percent of their budgets on the development, delivery and promotion of content to drive business leads, influence customer markets and grow brand presence and authority. Sales and channel organizations want more effective content marketing programs to prime new business pipelines and upsell and cross-sell customers.  Marketers are striving to become facile and efficient publishers so they can build viral awareness, create more meaningful customer engagement, and underscore their value propositions and marketing claims.

Yet despite increased spending, most companies are still in the early stages of building the necessary strategies, processes, competencies, and best practices for effective content marketing. Too many organizations are still engaged in random acts of content development, without having implemented cohesive and effective strategies, customer-centric themes and platforms, efficient publishing and delivery capabilities, or the necessary content performance tracking systems. 

The CMO Council’s Content ROI Center is a strategic interest community dedicated to the evolving discipline of content marketing. The center provides reports, whitepapers and case studies on content marketing best practices, trends and challenges.

  • Effective strategies for ensuring relevance and engagement
  • The power and potential of peer-driven affinity networks
  • Tools and approaches for performance and ROI measurement
  • Content channel development and tracking
  • Social and SEO optimization
  • Talent, resource, and organizational requirements
  • Syndication, proliferation, and consumption strategies



Studies & White Papers


May 2013 - 3 Simple Techniques For More Persuasive Content Marketing - Marketing Land

May 2013 - 20 Devastating Content Marketing Mistakes [Comics] - Business2Community

May 2013 - How to Gauge the Power and Value of Your Content Marketing - MarketingProfs

May 2013 - 5 Lessons In Creative Content Marketing From Mad Men - Business2Community

May 2013 - Content Marketing Beckons to an Executive From a Digital Agency - New York Times

May 2013 - Content Marketing Lessons From “Dull” Companies - Business2Community

May 2013 - New Google features help content marketing anticipate & answer Q’s - Brafton

May 2013 - 4 Reasons Why Content Marketing Should Care About Audience Development - iMedia Connection

May 2013 - Content Marketing: Beyond Gutenberg - MarketingProfs

April 2013 - 5 Reasons to Fit Webinars into Your Content Marketing Strategy - Business 2 Community

April 2013 - Content marketing: It's not all about the campaign - Econsultancy

April 2013 - 8 Reasons Companies Should Adopt a Content Marketing Culture - Small Business Trends

April 2013 - 9 Convincing Arguments to Win Your Content Marketing Budget - Business 2 Community

April 2013 - Twitter’s good intentions: generating ROI from social media - Econsultancy

April 2013 - The Zero Clutter Approach to Content Marketing: 3 Things You Must Do - Search Engine Journal

April 2013 - 7 Steps To Content Marketing Success - Business 2 Community

April 2013 - Businesses reap the rewards of email content, but still miss opportunities - Brafton

April 2013 - How to Create Content That Encourages Audience Participation - Business 2 Community

March 2013 - The changing face of narrative in content marketing and campaigns - EConsultancy Digital Marketing Excellence

March 2013 - The Three W's (and one H) of Content Marketing - Search Engine Journal

March 2013 - Content marketing is more than just a trend on twitter - BizCommunity

March 2013 - The Five Steps to Successful Content Marketing - Sydney Morning Herald

March 2013 - Managing Marketing Content Across the Customer Lifecycle - MarketingProfs

March 2013 - Evaluating Content ROI Remains Challenge for Senior Marketers - Brafton

February 2013 - What the Right Brain Brings to Content Marketing - CMS Wire

February 2013 - Content marketing helps SMBs sleep, websites do the work - Brafton

February 2013 - SEO Experts at Mesasix Conclude: Content Marketing Overtakes SEO and Link Building in 2013 - Beaumont Enterprise

February 2013 - Content Marketing: why brands need an editorial positioning - Fourth Source

February 2013 - How to Make Your Content Marketing Sizzle - Business2Community

February 2013 - Real Time Content Marketing Case Study: Oreo and the Super bowl - Business2Community

February 2013 - 24 Top Content Marketing Questions Answered in Less Than 140 Characters - Business2Community

January 2013 - 5 Courses of the Content Marketing Meal - Forbes

January 2013 - Content marketing recap: January 2013 - Brafton

January 2013 - Solving the Content Creation Conundrum - AdvertisingAge

January 2013 - 5 Content Marketing Trends for 2013 You Haven't Heard Yet - ClickZ

January 2013 - Increase Your Marketing ROI with the Right Segmentation - Chief Marketer

January 2013 - Facebook’s new analytics tool helps show content ROI - Brafton

January 2013 - Best Campaigns Ever, Real Social ROI and Content of the Week - Business2Community

December 2012 - A Content Marketer's Content Marketing Predictions for 2013 - Business2Community

December 2012 - Marketers, ROI on Social Media Marketing Requires a Mandatory Next Step: Conversion - Business2Community

November 2012 - 10 Point Checklist for Content Marketing - Social Media Today

November 2012 - Five Take-aways from a Content Marketing Study - Business 2 Community

November 2012 - Big Brands are Pouring Money into Their Own Custom News Sites - Business Insider

November 2012 - Content Marketers Beware: How to Keep Up With The Changes on Social Sites - Social Media Today

October 2012 - CMI Study Finds Marketers Spend 33% of Budgets on Centent Marketing - BtoB Online

October 2012 - 5 Judges of Your Content Marketing Success (In Order of Importance) - Business 2 Community

October 2012 - Heavy-Duty Content Marketers a Breed Apart - BtoB Online

October 2012 - Content Marketing for the Small Business Owner: Tap Your Resources - Business 2 Community

October 2012 - Content Marketing Shifts ROI to ROO - CMI: Content Marketing Institute

October 2012 - Weaving Together Your Content and Merchandising Strategies - BtoB Online

October 2012 -  3 Reasons Companies Aren't Engaging in Content Marketing - Social Media Today

October 2012 - Why Content Marketing is Effective SEO - SFGate

October 2012 - What is Content Marketing? - Business 2 Community

October 2012 - Google Analytics: New Cost Data Tool Calculates ROI Across Channels - Adobe

May 2012 - The Content Marketing Explosion - Mashable

March 2012 - The inbound marketing explosion: infographic - Econsultancy

March 2012 - CEOs Who Tweet Held in High Regard - eMarketer

March 2012 - Generate More Leads with B2B Social Media - Social Media B2B

March 2012 - How Content Is Really Shared: Close Friends, Not 'Influencers' - Ad Age

March 2012 - The Anatony of Content Marketing - Content+

February 2012 - Search still half of all digital spending - BtoB Magazine

January 2012 - Selling Through Social Media to Close More Leads - Inside View

January 2012 -  What is Content Marketing? If You're Not Content Marketing, You're Not Marketing - Content Marketing Institute