Keeping a Closer Eye on Content ROI
B2B marketing organizations are now spending more than 25 percent of their budgets on the development, delivery and promotion of content to drive business leads, influence customer markets and grow brand presence and authority. Sales and channel organizations want more effective content marketing programs to prime new business pipelines and upsell and cross-sell customers. Marketers are striving to become facile and efficient publishers so they can build viral awareness, create more meaningful customer engagement, and underscore their value propositions and marketing claims.
Yet despite increased spending, most companies are still in the early stages of building the necessary strategies, processes, competencies, and best practices for effective content marketing. Too many organizations are still engaged in random acts of content development, without having implemented cohesive and effective strategies, customer-centric themes and platforms, efficient publishing and delivery capabilities, or the necessary content performance tracking systems.
The CMO Council’s Content ROI Center is a strategic interest community dedicated to the evolving discipline of content marketing. The center provides reports, whitepapers and case studies on content marketing best practices, trends and challenges.
Content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different content sharing circles based on how the purchasing process is being driven, as well as their levels of collaboration and decision-making responsibility. ... More
The Definitive Guide to Integrating Social Media and Email Marketing - HubSpot
Optimizing Content Creation for Conversions - Content Lead
How to Get Social Media Influencers Talking About You - Digital Marketing Depot
2013 B2B Content Marketing Benchmarks, Budgets and Trends - CMI: Content Marketing Institute
How to Attract and Retain Customers with Content Now - CMI: Content Marketing Institute
Content Marketing ROI - Kapost, in partnership with Eloqua
11 Case Studies Prove Content Marketing ROI - Barn Raisers
Making the Case for Shorter Content - IDG Connect
Tell Them What They Want To Hear - Content Marketing Institute
Becoming the New Content Marketer- Capturing Consumers’ Attention in a More Social World - Content Marketing Institute
2012 B2B Marketing Mix - Sagefrog Marketing Group
Marketing Tools Study 2012 - PointRoll
May 2013 - 3 Simple Techniques For More Persuasive Content Marketing - Marketing Land
May 2013 - 20 Devastating Content Marketing Mistakes [Comics] - Business2Community
May 2013 - How to Gauge the Power and Value of Your Content Marketing - MarketingProfs
May 2013 - 5 Lessons In Creative Content Marketing From Mad Men - Business2Community
May 2013 - Content Marketing Beckons to an Executive From a Digital Agency - New York Times
May 2013 - Content Marketing Lessons From “Dull” Companies - Business2Community
May 2013 - New Google features help content marketing anticipate & answer Q’s - Brafton
May 2013 - 4 Reasons Why Content Marketing Should Care About Audience Development - iMedia Connection
May 2013 - Content Marketing: Beyond Gutenberg - MarketingProfs
April 2013 - 5 Reasons to Fit Webinars into Your Content Marketing Strategy - Business 2 Community
April 2013 - Content marketing: It's not all about the campaign - Econsultancy
April 2013 - 8 Reasons Companies Should Adopt a Content Marketing Culture - Small Business Trends
April 2013 - 9 Convincing Arguments to Win Your Content Marketing Budget - Business 2 Community
April 2013 - Twitter’s good intentions: generating ROI from social media - Econsultancy
April 2013 - The Zero Clutter Approach to Content Marketing: 3 Things You Must Do - Search Engine Journal
April 2013 - 7 Steps To Content Marketing Success - Business 2 Community
April 2013 - Businesses reap the rewards of email content, but still miss opportunities - Brafton
April 2013 - How to Create Content That Encourages Audience Participation - Business 2 Community
March 2013 - The changing face of narrative in content marketing and campaigns - EConsultancy Digital Marketing Excellence
March 2013 - The Three W's (and one H) of Content Marketing - Search Engine Journal
March 2013 - Content marketing is more than just a trend on twitter - BizCommunity
March 2013 - The Five Steps to Successful Content Marketing - Sydney Morning Herald
March 2013 - Managing Marketing Content Across the Customer Lifecycle - MarketingProfs
March 2013 - Evaluating Content ROI Remains Challenge for Senior Marketers - Brafton
February 2013 - What the Right Brain Brings to Content Marketing - CMS Wire
February 2013 - Content marketing helps SMBs sleep, websites do the work - Brafton
February 2013 - SEO Experts at Mesasix Conclude: Content Marketing Overtakes SEO and Link Building in 2013 - Beaumont Enterprise
February 2013 - Content Marketing: why brands need an editorial positioning - Fourth Source
February 2013 - How to Make Your Content Marketing Sizzle - Business2Community
February 2013 - Real Time Content Marketing Case Study: Oreo and the Super bowl - Business2Community
February 2013 - 24 Top Content Marketing Questions Answered in Less Than 140 Characters - Business2Community
January 2013 - 5 Courses of the Content Marketing Meal - Forbes
January 2013 - Content marketing recap: January 2013 - Brafton
January 2013 - Solving the Content Creation Conundrum - AdvertisingAge
January 2013 - 5 Content Marketing Trends for 2013 You Haven't Heard Yet - ClickZ
January 2013 - Increase Your Marketing ROI with the Right Segmentation - Chief Marketer
January 2013 - Facebook’s new analytics tool helps show content ROI - Brafton
January 2013 - Best Campaigns Ever, Real Social ROI and Content of the Week - Business2Community
December 2012 - A Content Marketer's Content Marketing Predictions for 2013 - Business2Community
December 2012 - Marketers, ROI on Social Media Marketing Requires a Mandatory Next Step: Conversion - Business2Community
November 2012 - 10 Point Checklist for Content Marketing - Social Media Today
November 2012 - Five Take-aways from a Content Marketing Study - Business 2 Community
November 2012 - Big Brands are Pouring Money into Their Own Custom News Sites - Business Insider
November 2012 - Content Marketers Beware: How to Keep Up With The Changes on Social Sites - Social Media Today
October 2012 - CMI Study Finds Marketers Spend 33% of Budgets on Centent Marketing - BtoB Online
October 2012 - 5 Judges of Your Content Marketing Success (In Order of Importance) - Business 2 Community
October 2012 - Heavy-Duty Content Marketers a Breed Apart - BtoB Online
October 2012 - Content Marketing for the Small Business Owner: Tap Your Resources - Business 2 Community
October 2012 - Content Marketing Shifts ROI to ROO - CMI: Content Marketing Institute
October 2012 - Weaving Together Your Content and Merchandising Strategies - BtoB Online
October 2012 - 3 Reasons Companies Aren't Engaging in Content Marketing - Social Media Today
October 2012 - Why Content Marketing is Effective SEO - SFGate
October 2012 - What is Content Marketing? - Business 2 Community
October 2012 - Google Analytics: New Cost Data Tool Calculates ROI Across Channels - Adobe
May 2012 - The Content Marketing Explosion - Mashable
March 2012 - The inbound marketing explosion: infographic - Econsultancy
March 2012 - CEOs Who Tweet Held in High Regard - eMarketer
March 2012 - Generate More Leads with B2B Social Media - Social Media B2B
March 2012 - How Content Is Really Shared: Close Friends, Not 'Influencers' - Ad Age
March 2012 - The Anatony of Content Marketing - Content+
February 2012 - Search still half of all digital spending - BtoB Magazine
January 2012 - Selling Through Social Media to Close More Leads - Inside View
January 2012 - What is Content Marketing? If You're Not Content Marketing, You're Not Marketing - Content Marketing Institute
Content Marketing Institue: Joe Pulizzi's Blog
How to Prove the Value of Content Marketing with Multi-Channel Funnels: Google Analytics
Get Content Get Customers, Turn Prospects into Buyers with Content Marketing
