BtoB Marketers, on average, spend over a quarter of their marketing budget on content marketing. Content Marketing Institute
62 percent of companies outsource their content marketing, up 7 percent from last year. Mashable
40 percent of U.S. tablet owners read newspapers and magazines on their devices. comScore
More than $40 billion will be spent on different forms of content marketing in 2012, with website content generating substantial investments. Customer Content Council
Google’s Android holds a 68 percent share of the smart phone market, versus 17 percent by Apple as of the second quarter of 2012. IDC
LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47 percent of B2B marketers say they use LinkedIn vs. 90 percent on Facebook. Inside View
Interesting content is a top 3 reason people follow brands on social media. Content+
There were 16.3 billion explicit core web searches during September 2012. Google ranked first in market share with 66.7 percent, followed by Microsoft (15.9 percent), Yahoo! (12.2 percent), Ask Network (3.5 percent) and AOL (1.8 percent). comScore
60 percent of marketers plan to increase their spending on Content Marketing over the next 12 months. Content Marketing Institute
Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. Content Marketing Institute
A majority of smartphone users now access travel content on their devices. comScore
Half of all U.S. feature phone subscribers switch to smartphones when the buy a new device. comScore
One in four consumers in Japan now own a smartphone. comScore
90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. TMG Custom Media
Blogs give websites 434% more indexed pages and 97% more indexed links. Content+
B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. Social Media B2B
The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). G+
In order of magnitude, the most prevalent form of content being developed by marketers are: article postings (79 percent), social media (74 percent), blogs (65 percent), e-newsletters (63 percent), case studies (58 percent), live events (56 percent), online videos (52 percent), and whitepapers (51 percent). Content Marketing Institute
Viewings of online video reached an all-time high of 188 million users watching 37.7 billion online videos in August 2012. comScore
90% of b2b marketers are doing some form of content marketing, and b2b marketers spend on average 26% of their marketing budgets on content. The most effective content marketers spend twice as much as their less effective peers on content development, and consider buying stage when developing content. B2BMarketingInsider
61% of US Marketers Use Social Media to Increase Lead Generation and 55% of Buyers Search for Information on Social Media. Social Media B2B
9 out of 10 organizations market with content marketing. Content Marketing Institute
On average, B2B marketers employ eight different content marketing tactics to achieve their goals. Content Marketing Institute
Marketers, on average, spend over a quarter of their marketing budget on content marketing. Content Marketing Institute
The average company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet only 25% of companies offer social business training to their employees. Marketing Easy
B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine
Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). Marketing Charts
Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends. AdAge
The median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking. AdAge
77% of buyers say they are more likely to buy from a company whose CEO uses social media. eMarketer
94% said C-suite social media participation enhances a brand image. eMarketer
82% of employees say they trust a company more when the CEO and leadership team communicate via social media. eMarketer
90% of b2b marketers do some form of content marketing. Smart Insights
26% of b2b marketing budgets are invested in content. Smart Insights
60% of b2b marketers say they plan to spend more on content marketing in the coming year. Smart Insights
The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). Smart Insights
Small businesses, on average, spend twice the share of their lead generation budget (43%) on inbound marketing as do large companies (21%). Econsultancy
53 percent of companies planning to use content marketing will outsource part or all of their campaigns in 2012. Sagefrog Marketing Group
The web has given rise to new markets that have leveraged the increased availability of information to learn about new products and services, and 89 percent of consumers start purchase research by consulting search results. Fleishman-Hilliard
Just 16 percent of Americans believe ads on the web are effective at compelling them to convert, suggesting organic content has more merit. AYTM Market Research
97 percent of content marketers said they’ve made it a goal to more effectively target and influence convertible audiences with content. PointRoll
92 percent of marketers believe content is effective for SEO. Marketing Sherpa
60 percent of B2B decision makers said exposure to branded content is critical in their decisions to launch new solutions, products or services throughout their company. Content Marketing Institute
57 percent of companies using blog content marketing have acquired customers with their content. SalesChase
Buyers' top complaints about content: 85% of buyers say content is neither useful, relevant, nor aligned with needs of people in the buying decision. IDG Connect
The availability of product and service information on the web and through social networks has fundamentally transformed the marketing and sales funnel, putting pressure on Marketing and Sales to align both process and content/messages. Aberdeen Group
