REPORT

SELECTED CONTENT FROM THE REPORT

Interviews

Interview

Maggie Chan Jones

Chief Marketing Officer, SAP

“Customer centricity has always been the anchor for marketing,” Jones says. “Nowadays, with all of the technologies at our fingertips, CMOs have much more insight into the customer journey. We have access to live data and can instantly understand whether or not we have a big hit on our hands. ... More

Interview

Chris Hummel

Senior Vice President and Chief Marketing Officer, United Rentals

Hummel explains that as the CMO, he must always be looking around the corner to see what’s ahead. For United Rentals, a very forward-thinking company, targeted digital engagement is vital for the success of its marketing tactics. In fact, Hummel’s role is so strongly geared toward digital engage... More

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