Personalization at scale and in context continue to challenge even the most skilled and seasoned marketers. Somewhere between the rapid evolution of digital marketing engagements and the rush to aggregate and collect data, the path from data to intelligence has been obscured making the state of personalized customer experience harder to reach. In a day where customer expect relevance regardless of channel, marketing has taken a leap of faith, turning to new strategies and new opportunities to ask even more critical questions of our customer data.
To explore this opportunity to take the next big pivot in customer experience strategy and address the new requirements of data, the CMO Council, in partnership with Microsoft, dove into the best practices of leading marketing experts who have taken bold steps toward advancing the voice of the customer to create relevant and profitable experience that transcend one-off campaigns. During this webcast we pulsed the marketing mindset to capture the best action plans of marketers looking to take the next step to personalization by leveraging the rich signals and contextual queues that customer intelligence has to offer.
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Mary Anne Hensley, Director, Content and Marketing Programs - CMO Council, Brett Steiger, Head of Brand Marketing - Travelocity, Paul Metzler, Senior Director, Marketing & Industry Relations - PGA of America