Mar 2, 2021
NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE
New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability More
Jan 28, 2021
NEARLY 70 PERCENT OF MARKETERS EXPECT TO BOOST SPEND IN 2021; ONLY A QUARTER TO DOWNSIZE; BIG FOCUS ON AUTOMATION
CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to T More
Jan 25, 2021
CMO COUNCIL ENTERS INTO COOPERATIVE KNOWLEDGE SHARING AGREEMENT WITH HARVARD BUSINESS SCHOOL ASSOCIATION OF NORTHERN CALIFORNIA
Over 8,000 Alumni Executives Now Able to Tap CMO Council Domain Expertise, Connections and Content More
Nov 17, 2020
BRANDS MUST RETHINK CHANNELS OF ENGAGEMENT IN NEW NORMAL
New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands More
Sep 22, 2020
MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE
New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Cu More
UNITED COMMUNITY BANK
Francie Staub
Chief Marketing Officer
Mar 5, 2021 -- Savannah Business Journal
HAIR CUTTERY FAMILY OF BRANDS
Lilly Liu Minkove
Chief Marketing Officer
Mar 4, 2021 -- Cision PR Newswire
NATIONAL LIFE
Achim Schwetlick
Executive Vice President and Chief Marketing Officer
Mar 4, 2021 -- Insurance News Net
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
