Jun 15, 2021
CMO COUNCIL RELEASES C-SUITE SCORECARD OF MARKETING EFFECTIVENESS
Positive Level of Confidence in Marketing’s Ability to Lead Recovery; Revenue + Sales Growth Top Measure of Performance; Functional Modern More
May 20, 2021
CMO COUNCIL ENTERS INTO STRATEGIC MARKETING PARTNERSHIP WITH LEADING BRAND INTELLIGENCE PROVIDER BRANDTOTAL
Members will benefit from new competitive brand intelligence data and actionable insights for creative, media, and brand marketing executive More
May 11, 2021
NEW REPORT FINDS CMOS AT RISK OF MISSING REVENUE TARGETS
New CMO Council research reveals how the rise of the self-reliant buyer and digital-first customer journey have put marketing at the center More
Mar 23, 2021
GAPS + HOLES IN MARKETING TEAMS IMPACT BUSINESS PERFORMANCE
86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Exp More
Mar 2, 2021
NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE
New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability More
Jun 14, 2021 -- Johnson City Press
Jenn Chase
Executive Vice President and Chief Marketing Officer
SAS
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
