Jul 12, 2022
NEARLY TWO-THIRDS OF GLOBAL MARKETERS LACK CONFIDENCE IN THEIR DATA, ANALYTICS, INSIGHTS
New CMO Council Research Reveals High-Velocity Data Marketing Shortcomings in Data Access, Adaptability, Agility and AI Pervasiveness More
Jun 7, 2022
CMOs Seeking To Lower Sourcing Costs, Speed Time To Value
New CMO Council Research Finds Opportunity For CMOs To Optimize Sourcing Through Procurement More
Feb 1, 2022
MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT
New research conducted in partnership with Cvent shows that more companies are looking to Align Strategy, Teams and Tech to Drive Deeper Cus More
Nov 18, 2021
Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report
Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday Season More
Aug 12, 2022
3 IN 4 APAC MARKETERS LACK CONFIDENCE IN THEIR DATA, ANALYTICS, INSIGHTS: CMO COUNCIL-GFK
Aug 5, 2022
MOST MARKETERS IN ASIA-PACIFIC LACK CONFIDENCE IN THEIR DATA, ANALYTICS, AND INSIGHTS, SAYS GFK
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
