Sep 19, 2023

MARKETING AND FINANCE LEADERS SEEK COLLABORATION TO MAKE SMARTER INVESTMENTS, SAYS CMO COUNCIL AND KPMG

New Research Finds Only 10% of CMOs Strongly Believe Their Marketing Investments Position Them Ahead of the Competition More

Jun 6, 2023

IMC TEAMS WITH GLOBAL CMO COUNCIL TO FURTHER MARKETING LEADER PROWESS AND PERFORMANCE IN AFRICA

The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council More

May 11, 2023

66% OF MARKETERS LACK CONFIDENCE IN ABILITY TO ACHIEVE REVENUE GOALS, ACCORDING TO CMO COUNCIL AND SPRINKLR RESEARCH

New research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023 More

Apr 18, 2023

SALES AND MARKETING LEADERS SEEK BETTER COLLABORATION TO DRIVE REVENUE GROWTH, SAYS CMO COUNCIL REPORT

New Research Finds 70% of CMOs Are Not Very Confident in Current Sales & Marketing Models More

Jan 11, 2023

2 OUT OF 3 MARKETERS LACK CONFIDENCE IN MEDIA MARKETING AND ADVERTISING STRATEGY

New CMO Council Research, in Collaboration with NCSolutions, Reveals Shortcomings in Driving Sales Lift and Other Outcomes ThroughAdvertisin More

Ann Minooka

Chief Marketing Officer

SYNOPSYS

Jim Anderson

Chief Marketing Officer

LOAN SIMPLE

Lonny Meewes

Chief Marketing Officer

CANADA LIFE REINSURANCE

Paul Stoddart

Chief Marketing Officer

PITCHBOOK

Brian Cooley

Chief Marketing Officer

PLAYVS

39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM