Jun 7, 2022
CMOs Seeking To Lower Sourcing Costs, Speed Time To Value
New CMO Council Research Finds Opportunity For CMOs To Optimize Sourcing Through Procurement More
Feb 1, 2022
MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT
New research conducted in partnership with Cvent shows that more companies are looking to Align Strategy, Teams and Tech to Drive Deeper Cus More
Nov 18, 2021
Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report
Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday Season More
Nov 1, 2021
NEW REPORT HIGHLIGHTS URGENT NEED FOR ORGANIZATIONS TO EMBRACE BIOMETRICS TO SIMPLIFY CUSTOMER ACCESS AND ID
Consumer Defection Growing Issue for Brands as Authentication Frustration Grows and Digital Experiences Multiply Across All Channels of Enga More
Jun 10, 2022
African Marketing Confederation
PROCUREMENT IS A STRATEGIC PARTNERSHIP- NOT A BOX-TICKING EXERCISE
Jun 9, 2022
Customer Data Platform Institute
MOST MARKETERS AVOID CORPORATE PROCUREMENT TEAMS: CMO COUNCIL/KPMG STUDY
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
