Mar 2, 2021

NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE

New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability More

Jan 28, 2021

NEARLY 70 PERCENT OF MARKETERS EXPECT TO BOOST SPEND IN 2021; ONLY A QUARTER TO DOWNSIZE; BIG FOCUS ON AUTOMATION

CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to T More

Jan 25, 2021

CMO COUNCIL ENTERS INTO COOPERATIVE KNOWLEDGE SHARING AGREEMENT WITH HARVARD BUSINESS SCHOOL ASSOCIATION OF NORTHERN CALIFORNIA

Over 8,000 Alumni Executives Now Able to Tap CMO Council Domain Expertise, Connections and Content More

Nov 17, 2020

BRANDS MUST RETHINK CHANNELS OF ENGAGEMENT IN NEW NORMAL

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands More

Sep 22, 2020

MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE

New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Cu More

STARLEAF

David Gingell

Chief Marketing Officer

UNITED COMMUNITY BANK

Francie Staub

Chief Marketing Officer

HAIR CUTTERY FAMILY OF BRANDS

Lilly Liu Minkove

Chief Marketing Officer

NATIONAL LIFE

Achim Schwetlick

Executive Vice President and Chief Marketing Officer

8×8, INC.

Amritesh (Amrit) Chaudhuri

EVP & Chief Marketing Officer

39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM