Nov 18, 2021
Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report
Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday Season More
Nov 1, 2021
NEW REPORT HIGHLIGHTS URGENT NEED FOR ORGANIZATIONS TO EMBRACE BIOMETRICS TO SIMPLIFY CUSTOMER ACCESS AND ID
Consumer Defection Growing Issue for Brands as Authentication Frustration Grows and Digital Experiences Multiply Across All Channels of Enga More
Oct 12, 2021
High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows
Consumers Overwhelmingly Prefer to Do Business with Companies that Make Authentication Both Simple and Safe, According to Survey of 2,000 Co More
Sep 28, 2021
NEW REPORT FINDS OPPORTUNITY TO CREATE RICHER CX
New CMO Council research finds marketers need to overcome data silos and AI skills hurdles in race to ideal CX More
Sep 15, 2021
NEW INITIATIVE EXPLORES NEED TO UNIFY AND HUMANIZE CUSTOMER EXPERIENCES AROUND IDENTITY AND AUTHENTICATION IN A DIGITALLY CONNECTED ECONOMY
BPI Network, CMO Council and Daon to Drive Global Conversation on Modernizing Cross-Channel Authentication to Advance Customer Experiences, More
Nov 21, 2021
SHOPPER SPENDING PATTERNS THROUGHOUT PANDEMIC UNDERSCORE THE RESILIENCE AND AGILITY OF U.S. CONSUMERS
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
