Sep 19, 2023
MARKETING AND FINANCE LEADERS SEEK COLLABORATION TO MAKE SMARTER INVESTMENTS, SAYS CMO COUNCIL AND KPMG
New Research Finds Only 10% of CMOs Strongly Believe Their Marketing Investments Position Them Ahead of the Competition More
Jun 6, 2023
IMC TEAMS WITH GLOBAL CMO COUNCIL TO FURTHER MARKETING LEADER PROWESS AND PERFORMANCE IN AFRICA
The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council More
May 11, 2023
66% OF MARKETERS LACK CONFIDENCE IN ABILITY TO ACHIEVE REVENUE GOALS, ACCORDING TO CMO COUNCIL AND SPRINKLR RESEARCH
New research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023 More
Apr 18, 2023
SALES AND MARKETING LEADERS SEEK BETTER COLLABORATION TO DRIVE REVENUE GROWTH, SAYS CMO COUNCIL REPORT
New Research Finds 70% of CMOs Are Not Very Confident in Current Sales & Marketing Models More
Jan 11, 2023
2 OUT OF 3 MARKETERS LACK CONFIDENCE IN MEDIA MARKETING AND ADVERTISING STRATEGY
New CMO Council Research, in Collaboration with NCSolutions, Reveals Shortcomings in Driving Sales Lift and Other Outcomes ThroughAdvertisin More
Sep 22, 2023
THERE’S STILL FRICTION BETWEEN CFOS AND CMOS. THE BIGGEST STICKING POINT: WHO OWNS THE CUSTOMER DATA?
Sep 19, 2023
MARKETING AND FINANCE LEADERS SEEK COLLABORATION TO MAKE SMARTER INVESTMENTS, SAYS CMO COUNCIL AND KPMG
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
