Press Releases

Nov 8, 2022

Study Finds Consumer Demand for Ecommerce Home Delivery Placing Intense Pressure on Retailers and Consumer Products Companies

Recent Study Commissioned by Attabotics Finds 96% of Industry Survey Respondents See a Major Need to Rebuild Supply and Delivery Capabilities to Meet Growing Customer Expectations

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Oct 18, 2022

NATIONAL MARKETERS LACK VISION INTO LOCAL DEMAND

New CMO Council Research Reveals a National Marketing Blind Spot in Local Partner Marketing Performance

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Jul 12, 2022

NEARLY TWO-THIRDS OF GLOBAL MARKETERS LACK CONFIDENCE IN THEIR DATA, ANALYTICS, INSIGHTS

New CMO Council Research Reveals High-Velocity Data Marketing Shortcomings in Data Access, Adaptability, Agility and AI Pervasiveness

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Jun 7, 2022

CMOs Seeking To Lower Sourcing Costs, Speed Time To Value

New CMO Council Research Finds Opportunity For CMOs To Optimize Sourcing Through Procurement

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Feb 1, 2022

MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT

New research conducted in partnership with Cvent shows that more companies are looking to Align Strategy, Teams and Tech to Drive Deeper Customer Engagement

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Nov 18, 2021

Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report

Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday Season

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Nov 1, 2021

NEW REPORT HIGHLIGHTS URGENT NEED FOR ORGANIZATIONS TO EMBRACE BIOMETRICS TO SIMPLIFY CUSTOMER ACCESS AND ID

Consumer Defection Growing Issue for Brands as Authentication Frustration Grows and Digital Experiences Multiply Across All Channels of Engagement and Customer Help

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Oct 12, 2021

High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows

Consumers Overwhelmingly Prefer to Do Business with Companies that Make Authentication Both Simple and Safe, According to Survey of 2,000 Consumers by the BPI Network and CMO Council

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Sep 28, 2021

NEW REPORT FINDS OPPORTUNITY TO CREATE RICHER CX

New CMO Council research finds marketers need to overcome data silos and AI skills hurdles in race to ideal CX

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Sep 15, 2021

NEW INITIATIVE EXPLORES NEED TO UNIFY AND HUMANIZE CUSTOMER EXPERIENCES AROUND IDENTITY AND AUTHENTICATION IN A DIGITALLY CONNECTED ECONOMY

BPI Network, CMO Council and Daon to Drive Global Conversation on Modernizing Cross-Channel Authentication to Advance Customer Experiences, Revenue and Risk Management

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Aug 17, 2021

FUTURE OF MARTECH DEPENDS ON CMO-CIO RELATIONSHIP

New CMO Council Research Finds A Better CMO-CIO Working Relationship Drives Mature Capabilities And Higher MarTech Performance

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Jul 13, 2021

CMOS AT RISK OF GETTING LEFT BEHIND IN DIGITAL MARKETING

New CMO Council Research Reveals How Collaborative Marketing With Partners Leads To Better Data Insights And Business Outcomes

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Jun 15, 2021

CMO COUNCIL RELEASES C-SUITE SCORECARD OF MARKETING EFFECTIVENESS

Positive Level of Confidence in Marketing’s Ability to Lead Recovery; Revenue + Sales Growth Top Measure of Performance; Functional Modernization Biggest Need

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May 20, 2021

CMO COUNCIL ENTERS INTO STRATEGIC MARKETING PARTNERSHIP WITH LEADING BRAND INTELLIGENCE PROVIDER BRANDTOTAL

Members will benefit from new competitive brand intelligence data and actionable insights for creative, media, and brand marketing executives

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May 11, 2021

NEW REPORT FINDS CMOS AT RISK OF MISSING REVENUE TARGETS

New CMO Council research reveals how the rise of the self-reliant buyer and digital-first customer journey have put marketing at the center of the sales action

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Mar 23, 2021

GAPS + HOLES IN MARKETING TEAMS IMPACT BUSINESS PERFORMANCE

86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise

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Mar 2, 2021

NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE

New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability

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Jan 28, 2021

NEARLY 70 PERCENT OF MARKETERS EXPECT TO BOOST SPEND IN 2021; ONLY A QUARTER TO DOWNSIZE; BIG FOCUS ON AUTOMATION

CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire Customers

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Jan 25, 2021

CMO COUNCIL ENTERS INTO COOPERATIVE KNOWLEDGE SHARING AGREEMENT WITH HARVARD BUSINESS SCHOOL ASSOCIATION OF NORTHERN CALIFORNIA

Over 8,000 Alumni Executives Now Able to Tap CMO Council Domain Expertise, Connections and Content

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