Press Releases

Oct 12, 2021

High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows

Consumers Overwhelmingly Prefer to Do Business with Companies that Make Authentication Both Simple and Safe, According to Survey of 2,000 Consumers by the BPI Network and CMO Council

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Sep 28, 2021

NEW REPORT FINDS OPPORTUNITY TO CREATE RICHER CX

New CMO Council research finds marketers need to overcome data silos and AI skills hurdles in race to ideal CX

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Sep 15, 2021

NEW INITIATIVE EXPLORES NEED TO UNIFY AND HUMANIZE CUSTOMER EXPERIENCES AROUND IDENTITY AND AUTHENTICATION IN A DIGITALLY CONNECTED ECONOMY

BPI Network, CMO Council and Daon to Drive Global Conversation on Modernizing Cross-Channel Authentication to Advance Customer Experiences, Revenue and Risk Management

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Aug 17, 2021

FUTURE OF MARTECH DEPENDS ON CMO-CIO RELATIONSHIP

New CMO Council Research Finds A Better CMO-CIO Working Relationship Drives Mature Capabilities And Higher MarTech Performance

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Jul 13, 2021

CMOS AT RISK OF GETTING LEFT BEHIND IN DIGITAL MARKETING

New CMO Council Research Reveals How Collaborative Marketing With Partners Leads To Better Data Insights And Business Outcomes

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Jun 15, 2021

CMO COUNCIL RELEASES C-SUITE SCORECARD OF MARKETING EFFECTIVENESS

Positive Level of Confidence in Marketing’s Ability to Lead Recovery; Revenue + Sales Growth Top Measure of Performance; Functional Modernization Biggest Need

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May 20, 2021

CMO COUNCIL ENTERS INTO STRATEGIC MARKETING PARTNERSHIP WITH LEADING BRAND INTELLIGENCE PROVIDER BRANDTOTAL

Members will benefit from new competitive brand intelligence data and actionable insights for creative, media, and brand marketing executives

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May 11, 2021

NEW REPORT FINDS CMOS AT RISK OF MISSING REVENUE TARGETS

New CMO Council research reveals how the rise of the self-reliant buyer and digital-first customer journey have put marketing at the center of the sales action

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Mar 23, 2021

GAPS + HOLES IN MARKETING TEAMS IMPACT BUSINESS PERFORMANCE

86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise

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Mar 2, 2021

NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE

New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability

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Jan 28, 2021

NEARLY 70 PERCENT OF MARKETERS EXPECT TO BOOST SPEND IN 2021; ONLY A QUARTER TO DOWNSIZE; BIG FOCUS ON AUTOMATION

CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire Customers

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Jan 25, 2021

CMO COUNCIL ENTERS INTO COOPERATIVE KNOWLEDGE SHARING AGREEMENT WITH HARVARD BUSINESS SCHOOL ASSOCIATION OF NORTHERN CALIFORNIA

Over 8,000 Alumni Executives Now Able to Tap CMO Council Domain Expertise, Connections and Content

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Nov 17, 2020

BRANDS MUST RETHINK CHANNELS OF ENGAGEMENT IN NEW NORMAL

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands

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Sep 22, 2020

MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE

New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions

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Sep 16, 2020

New Report Finds That Brand Leaders Are Seeking More Media Cohesion

New CMO Council research provides insight on creating more effective integration between public relations and marketing

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Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos

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May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO Council

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May 18, 2020

CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS

Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources and Focus on Digital and Ecommerce

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Mar 31, 2020

81 PERCENT OF BRANDS STRUGGLE TO MEET CONSUMER DESIRE FOR PERSONALIZED ENGAGEMENT—FAIL TO ACT IN THE MOMENT OF NEED, CMO COUNCIL STUDY FINDS

Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty

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Mar 30, 2020

CMO COUNCIL GIVES LOW-COST ACCESS TO GLOBAL ONLINE KNOWLEDGE CENTER TO HELP MARKETERS TAP EXPERT INSIGHTS IN DEALING WITH GLOBAL CRISIS

Global Library of Best Practice Content and Real-Time Market Data Can be Sourced for Just $95 as Marketers Struggle to React, Adapt and Recover from Downturn and Disruption of Viral Pandemic

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