Press Releases
May 11, 2023
66% OF MARKETERS LACK CONFIDENCE IN ABILITY TO ACHIEVE REVENUE GOALS, ACCORDING TO CMO COUNCIL AND SPRINKLR RESEARCH
New research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023Apr 18, 2023
SALES AND MARKETING LEADERS SEEK BETTER COLLABORATION TO DRIVE REVENUE GROWTH, SAYS CMO COUNCIL REPORT
New Research Finds 70% of CMOs Are Not Very Confident in Current Sales & Marketing ModelsJan 11, 2023
2 OUT OF 3 MARKETERS LACK CONFIDENCE IN MEDIA MARKETING AND ADVERTISING STRATEGY
New CMO Council Research, in Collaboration with NCSolutions, Reveals Shortcomings in Driving Sales Lift and Other Outcomes ThroughAdvertisingDec 13, 2022
EXECUTIVES GIVE ENTERPRISE LEADERS POOR MARKS FOR STRATEGICALLY EXECUTING DIGITAL TRANSFORMATION
Only 12 percent of CEOs Seen as Strategic and Adept at Evaluating and Implementing New Technologies for Competitive Gain and GrowthDec 8, 2022
ONLY 1 IN 7 MARKETERS HAVE DIGITAL INFRASTRUCTURE TO DELIVER MATURE HYBRID CX
New CMO Council Research, in Partnership with SAS, Reveals Shortcomings in Current CX Strategies for Winning and Retaining CustomersDec 5, 2022
CROSS-CULTURAL MARKETER AND FORMER CEO CHAIRS CMO COUNCIL ADVISORY BOARD IN EUROPE
Ricardo Oberlander to Help Mentor and Guide CMO Council MembersNov 8, 2022
Study Finds Consumer Demand for Ecommerce Home Delivery Placing Intense Pressure on Retailers and Consumer Products Companies
Recent Study Commissioned by Attabotics Finds 96% of Industry Survey Respondents See a Major Need to Rebuild Supply and Delivery Capabilities to Meet Growing Customer ExpectationsOct 18, 2022
NATIONAL MARKETERS LACK VISION INTO LOCAL DEMAND
New CMO Council Research Reveals a National Marketing Blind Spot in Local Partner Marketing PerformanceJul 12, 2022
NEARLY TWO-THIRDS OF GLOBAL MARKETERS LACK CONFIDENCE IN THEIR DATA, ANALYTICS, INSIGHTS
New CMO Council Research Reveals High-Velocity Data Marketing Shortcomings in Data Access, Adaptability, Agility and AI PervasivenessJun 7, 2022
CMOs Seeking To Lower Sourcing Costs, Speed Time To Value
New CMO Council Research Finds Opportunity For CMOs To Optimize Sourcing Through ProcurementFeb 1, 2022
MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT
New research conducted in partnership with Cvent shows that more companies are looking to Align Strategy, Teams and Tech to Drive Deeper Customer EngagementNov 18, 2021
Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report
Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday SeasonNov 1, 2021
NEW REPORT HIGHLIGHTS URGENT NEED FOR ORGANIZATIONS TO EMBRACE BIOMETRICS TO SIMPLIFY CUSTOMER ACCESS AND ID
Consumer Defection Growing Issue for Brands as Authentication Frustration Grows and Digital Experiences Multiply Across All Channels of Engagement and Customer HelpOct 12, 2021
High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows
Consumers Overwhelmingly Prefer to Do Business with Companies that Make Authentication Both Simple and Safe, According to Survey of 2,000 Consumers by the BPI Network and CMO CouncilSep 28, 2021
NEW REPORT FINDS OPPORTUNITY TO CREATE RICHER CX
New CMO Council research finds marketers need to overcome data silos and AI skills hurdles in race to ideal CXSep 15, 2021
NEW INITIATIVE EXPLORES NEED TO UNIFY AND HUMANIZE CUSTOMER EXPERIENCES AROUND IDENTITY AND AUTHENTICATION IN A DIGITALLY CONNECTED ECONOMY
BPI Network, CMO Council and Daon to Drive Global Conversation on Modernizing Cross-Channel Authentication to Advance Customer Experiences, Revenue and Risk ManagementAug 17, 2021
FUTURE OF MARTECH DEPENDS ON CMO-CIO RELATIONSHIP
New CMO Council Research Finds A Better CMO-CIO Working Relationship Drives Mature Capabilities And Higher MarTech PerformanceJul 13, 2021
CMOS AT RISK OF GETTING LEFT BEHIND IN DIGITAL MARKETING
New CMO Council Research Reveals How Collaborative Marketing With Partners Leads To Better Data Insights And Business OutcomesJun 15, 2021