Two Dynamic Headline Sessions to Address Power of Analytics and Rethinking Global Marketing Operational Models
Palo Alto, CA (November 26, 2007) — The Chief Marketing Officer of Nortel, Lauren Flaherty, along with Helen McGrath, Vice President of Market and Competitive Assessment for Business from AT&T, and Scott Clawson, Vice President of Global Advertising and Online from Oracle Corporation will share the successes, structure and strategies behind the marketing operational models of these leading multinational companies. The presentations will open the first day of the 2007 CMO Summit, with programs, panels and presentations revolving around Mapping New Marketing Operational Models.
With 50 percent of new CMOs recruited to fix broken marketing organizations, the pressure is on to review, rethink and revamp global structures, resources and marketing operational models. The executive presenters will touch on foundations, platforms, tools and processes that are critical to improving effectiveness and better aligning and integrating essential groups and functions. The “visual think” session – led by professional facilitator John Williams and digital artists -- will engage peers in a process to achieve consensus on the optimal Operational Marketing Model for companies in different stages of growth and across diverse business sectors.
The CMO Council Summit (www.cmosummit.org ) is the premier networking and thought leadership event for strategic marketers and is produced by the CMO Council, an organization of more than 3,000 global marketers. Members across both the B-to-B and B-to-C market sectors control more than $70 billion in combined annual marketing expenditures and are drawn from more than 52 countries.
The CMO Council also announced that the Headline Panel Presentation for day two of the CMO Summit will focus on “Understanding and Actioning on the Value of Analytics to Improve Business Impact & Outcome.” Many global marketing organizations lack, or are hindered in, the ability to integrate, analyze and extract insight from multiple internal and external databases and real-time data streams. Siloed information, unreliable data, limited IT resources and the difficulty of finding and financing resources with quantitative marketing analytics skills is challenging CMOs to better detect, predict and react to market opportunities and shifts.
Murli Buluswar, Vice President of Insight and Innovation for Farmers Insurance, Pablo G. Azar, Vice President, Marketing Strategy for Allstate Insurance Company, Dhiraj Rajaram, Founder and CEO of Mu Sigma, and Panel Moderator, Fred Neil, Former Vice President of Strategic Marketing & Decision Support at CDW, will touch on many of the benefits and uses of marketing analytics applications in segmentation, sizing, customer life time valuation, prospect identification and qualification, cross-sell/up-sell, churn and retention tracking, brand equity measurement, marketing mix modeling, spend and offer optimization, pricing, etc.
Both panel presentations will add to the already stellar line-up of keynote speakers who will address senior marketing executives from leading brands such as E&J Gallo Winery, The Coca-Cola Company, Outrigger, AMD, Nortel, Ingram Micro, Monster Cable, Avid, GSM Association, Interwoven, P&G, Deloitte, Oracle, AT&T, HP, Kroger, Capital One, Motorola, Scottrade, Discover Financial, Eastman Kodak, Comcast, CSC, SAMSUNG, Cognos, Iron Mountain, Intuit, Symantec, Tektronix, Microsoft TV, Google, Palm, IRI, Dell, Sybase, and Genesys. Scheduled keynote speakers include:
For more information about the CMO Council Summit, please visit www.cmosummit.org. Attendance to the North America Summit is by invitation-only, and while membership in the CMO Council is not required for attendance, member requests will have priority handling for this limited attendance event. To nominate a senior marketer for membership, please visit www.cmocouncil.org/members/nomination.asp . To request an invitation to the CMO Summit, visit www.cmosummit.org/2007/north_america/request_invitation.html .
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. The CMO Council's 3,000 members control more than $70 billion in aggregated annual marketing expenditures. Companies represented on the CMO Council have combined annual revenue of over $600 billion. Visit the CMO Council web site to find out about the initiatives geared to address executive marketers' challenges at www.cmocouncil.org .