CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform

A global audit of chief marketers indicates a resolute intention to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019. 

The CMO Council Outlook + Intention Audit gathered insights early in the year from more than 100 Advisory Board Members across seven regions, including North America, Europe, APAC, MENA, India, Sub-Saharan Africa, and Latin America. The global knowledge transfer and peer mentoring group includes 15,000 chief marketers in 110 countries controlling nearly $1 trillion in annual, aggregated marketing spend.

View findings at: 

Key insights and input from strategic conversations with 100 marketing leaders reveal serious commitments to:

  1. Upgrading digital and go-to-market capabilities -- improving proficiency, process and technology to gain both revenue and customer relationship growth

  2. Overcoming obstacles to marketing technology deployment -- expediting digital transformation by addressing internal skills, competencies and change readiness, as well as data cleanliness and quality

  3. Finding smarter ways to more effectively align and collaborate across C-suite by delivering richer, deeper customer insight and market intelligence

  4. Developing marketing team acumen and know-how to overcome digital deficiencies and improve talent performance

More detailed findings are represented in a research infographic, which can be downloaded here from the CMO Council web site. Profiles of CMO Council advisory board members can be viewed from this link:

About the CMO Council

The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000-plus members control approximately $500 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 65,000 global executives in more than 110 countries covering multiple industries, segments and markets.