Jury Of Marketing And Media Leaders To Select Grand Prize Winners of Pause To Support A Cause Competition

Seattle (January 4, 2010) - The Chief Marketing Officer (CMO) Council and today announced some of the nation's most prominent thought leaders in marketing and social media will judge a user-generated public service announcement competition for the CMO Council's new "Pause to Support a Cause" initiative.

This milestone program donates money to charities of choice based on individual participation in online market research funded by global companies. The CMO Council started the program to direct up to two billion dollars annually to nonprofits worldwide.

The contest is running on the Zooppa creative platform with a final submission deadline of February 5th, 2010, and will draw on the talents of its growing global community of 50,000 current and aspiring creative professionals. Creatives will produce and submit print ads, online banners and videos in support of the newly launched CMO Council campaign ( The best work will be selected by a jury of marketing and social media leaders including:

Keith Adler, Director of Graduate Studies, Michigan State University, College of Communication Arts and Sciences

Chris Brogan, President New Marketing Labs and Co-Author of New York Times Best-Seller "Trust Agents"

Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company (NYSE: EK)

Christine Heckart, General Manager of Marketing for the TV, Video & Music Business at Microsoft Corporation (NASDAQ:MSFT)

Eric Lent, Vice President Marketing Excellence, The Hershey Company (NYSE: HSY)

Kristen O'Hara, Senior Vice President and Managing Director, Time Warner Digital Media Group (NYSE: TWX)

Chris Pirillo, CEO, Lockergnome, Video producer and Creator of Gnomedex

Chris Stephenson, Chief Marketing Officer, Interscope // Geffen // A&M at Universal Music (Euronext Paris: VIV)

Charlie Todd, Founder of Improv Everywhere, Pioneer of creative flash mobs

Sandra Zoratti, Vice President, Global Marketing Solutions at InfoPrint Solutions Company, a joint venture of IBM (NYSE:IBM) and Ricoh (TSE:7752 / ‘Ricoh’)

Winning entrants will have their work showcased to the CMO Council’s 5,000 members who control more than $125 billion in annual marketing spend and to a network of non-profits seeking new ideas and assistance with other communications needs. In addition, major media partners in the print, online and broadcast will feature the best submissions. Grand prize winners will receive trips to New York City for a portfolio review with creative and advertising leaders, or travel to Africa to take part in the Freeplay Foundation’s distribution of wind-up radios and flashlights to remote villagers. "This is a unique opportunity to do good work in the field, get an introduction to African tribal customs, view spectacular wildlife, and experience a novel social and educational advancement program supported by Tom Hanks and other celebrities," said Wil Merritt, CEO of Zooppa.

Awards will also be presented to the top creative work selected by the Zooppa team and the community. Each Zooppa or community winner will receive consumer electronics packages from top brands through distributor CDW.

"The CMO Council is dedicated to helping marketing professionals engage, understand and improve best practices in all marketing sectors," said Donovan Neale-May, Executive Director of the CMO Council. "Not only does this campaign help to challenge the traditional model for generating creative advertising, it also provides creative professionals and students with a tremendously unique opportunity to take an entrepreneurial approach to developing and showcasing their creative work."

For creative guidelines and to submit an entry to the Pause to Support a Cause PSA Contest, users can visit

To participate as a consumer, nonprofit or corporate partner visit

About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 5,000 members control more than $125 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and it's strategic interest communities include over 12,000 global executives across 90 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME).

About Zooppa
Zooppa is the world’s largest source of user-generated advertising. With a community more than 50,000 people strong, Zooppa offers brands an innovative advertising model for developing creative work that connects with a new generation of consumers actively engaged in the social web. For more information about Zooppa, visit

To learn more about Pause to Support a Cause and user-generated video Zooppa’s user-generated advertising revolution and contact Wil Merritt, CEO, at or (206) 605-7828.