National Crime Prevention Council to Team with Private Sector for New Mcgruff Campaigns: Appoints GlobalFluency to Develop Public Education Programs to Build on Success of Take a Bite Out of Cyber Crime with Intel, McAfee, VeriSign and Comcast.

Washington, DC (July 23, 2007) – A violent crime is committed every 22.7 seconds in America according to the FBI, and the National Crime Prevention Council (NCPC) wants to put a stop to it. NCPC is reaching out to the private sector to help fund and promote new campaigns that reach at-risk audiences and support law enforcement agencies, homeland security, and U.S. Department of Justice education and deterrence programs.

To this end, NCPC announced that it has retained GlobalFluency, a worldwide strategic marketing and communications firm—which also operates the Chief Marketing Officer (CMO) Council—to develop strategies, platforms, themes, and grassroots awareness initiatives that will encourage leading brands to embrace NCPC as a reliable marketing partner and expert resource for community campaigns.

The decision was prompted by the success of the ongoing “Take A Bite Out Of Cyber Crime” campaign, featuring McGruff the Crime Dog®, that is fielded jointly by the Chief Marketing Officer Council and NCPC and managed by GlobalFluency. The program moved the NCPC’s canine crime fighter firmly into the digital era with a massive publicity push and continues to help people keep from becoming victims of cyber crime.

GlobalFluency manages all aspects of the campaign, including the website that offers a wealth of information, valuable solutions, and free downloadable content for individuals, parents, children, teachers, mobile professionals, as well as small and medium-sized businesses. Key tools include a 35-page Mind What You Do Online booklet, educational videos, tip sheets, and protection software that is either free or discounted.

Private sector underwriters for the “Take A Bite Out Of Cyber Crime” homepage ( include Comcast (NASDAQ: CMCSA), Intel (NASDAQ: INTC), McAfee (NYSE: MFE) and VeriSign (NASDAQ: VRSN).

 “We’re excited about replicating the model of the ‘Take a Bite Out of Cyber Crime’ program to address other crime issues,” said Alfonso E. Lenhardt, president and CEO of the National Crime Prevention Council. “We hope to generate the same level of success as we did with the cyber crime initiative in other areas of our business. We look forward to working together with GlobalFluency and the CMO Council to find new ways and partners to help people protect our citizens from crime.”

GlobalFluency will assist NCPC in capitalizing on its rich repository of knowledge, analytics, and law enforcement linkages to create crime prevention platforms, themes, programs, and advocacy agendas for the private sector to embrace and support. Programs may be developed that would help get localized emergency messages and alerts out quickly to the community, develop teenage role models in a wide variety of communities, give kids the social skills they need to avoid gangs, and help them make the right call to avoid trouble at the shopping mall. Target audiences will include broad segments of the population as well as specific demographic groups for whom crime prevention is a particular concern.

The current increase in crime is documented in the FBI’s Preliminary Annual Uniform Crime report for 2006, recently released. The FBI reports that violent crime—murder, rape, robbery, and aggravated assault—is up 1.3 percent nationally. Medium-sized cities are experiencing large, disproportionate increases, particularly in the Midwest.

According to Kerby Anderson, president of Probe Ministries, a religious group that monitors and comments on societal trends, “the crime clock in America continues to click: one murder every 22 minutes, one rape every 5 minutes, one robbery every 49 seconds, and one burglary every 10 seconds. And the cost of crime continues to mount: $78 billion for the criminal justice system, $64 billion for private protection, $202 billion in loss of life and work, $120 billion in crimes against business, $60 billion in stolen goods and fraud, $40 billion from drug abuse, and $110 billion from drunk driving. When you add up all the costs, crime costs Americans a stunning $675 billion each year.”

 “When we look at these staggering statistics, new approaches are needed to mobilize the public in prevention programs that deter criminals, preempt predators, and address demographic, socio-economic and cultural vulnerabilities,” notes Donovan Neale-May, president and CEO of GlobalFluency. “We’ll be leveraging the expertise, character franchise, and grassroots connections of NCPC and marrying them with the resources and altruistic commitments of corporate America in more meaningful and creative ways.”

Corporations and other organizations interested in learning how they can help should contact Don Scott, senior vice president, GlobalFluency, at 646-652-5200.

About the CMO Council
The CMO Council is dedicated to high-level knowledge exchange, thought leadership, and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. More than 3,500 top marketing executives are represented on the CMO Council worldwide, accounting for well over $70 billion in aggregated annual marketing spend. Visit the CMO Council website to find out about the initiatives geared to address corporate marketing challenges at

About the National Crime Prevention Council
The National Crime Prevention Council is a private, nonprofit organization whose primary mission is to be the nation’s leader in helping people keep themselves, their families, and their communities safe from crime. NCPC manages public service advertising under the National Citizens’ Crime Prevention Campaign—symbolized by McGruff the Crime Dog® and his “Take A Bite Out Of Crime®” slogan—and acts as secretariat for the Crime Prevention Coalition of America, more than 400 national, federal, state, and local organizations representing thousands of constituents who are committed to preventing crime. For more information on crime prevention issues, visit

About GlobalFluency
GlobalFluency is a new breed of marketing services company offering clients fully integrated, multilevel, multichannel programs for shaping market perceptions, developing and growing customer relationships, and building valued brands. From perception management and public relations, online research and competitive intelligence, to highly effective lead generation, business development and creative services, GlobalFluency is designing and executing programs that drive measurable results for clients worldwide through 70 offices in 40 countries. For more information about GlobalFluency, visit

Media Contact:
Don Scott
(646) 652-5400