Palo Alto, CA (February 29th, 2012) – The CMO Council, a global network of over 6,000 senior marketing executives controlling an estimated $330 billion in annual marketing spend, has selected Hope Frank, chief marketing officer for digital marketing and optimization leader Webtrends, to join its North American Advisory Board.
With more than 20 years of experience in all facets of marketing including brand, enterprise, digital media, social, mobile, broadcast, public relations, investor relations and M&A, Frank brings a welcomed global perspective to the CMO Council’s leadership group in North America. As the CMO of Webtrends, she leads worldwide marketing efforts and is charged with delivering results for many of Webtrends top tier global customers.
Prior to joining Webtrends, Frank led marketing at THX Ltd., Vivitar and SBC as well as Motricity where she guided the company through an IPO. Earlier, at FHP, a San Francisco branding and digital firm, she helped establish global brand standards for NIKE, launched the Starbucks Wi-Fi network, and delivered digital programs for a myriad of enterprise and financial clients.
In her new capacity as a CMO Council advisory board member, Frank is looking forward to the opportunity to connect with her peers and engage in the high-level knowledge exchange with many of the most prominent and respected marketing minds across industries.
“I am delighted to be a part of the CMO Council Advisory Board,” said Ms. Frank. “The breadth of genius on the board is impressive. I look forward to helping shape initiatives in mobile, social and digital marketing optimization.”
As a part of her commitment to the organization, Frank will be participating at the upcoming Marketing 360 Exchange West Coast event conference hosted by the CMO Council with senior marketing executives from HP, IGT and The New York Times. The session will focus on CXM, customer experience management, and the reshaping of corporate culture through technology.
“We are delighted to have Hope participate on the CMO Council’s North American Advisory Board,” notes CMO Council Executive Director, Donovan Neale-May. “Hope’s experience and global insights will be a valuable addition to this esteemed group of marketing leaders.”
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership, and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 6,000 members control more than $300 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 20,000 global executives in 110 countries covering multiple industries, segments, and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, and Africa. The CMO Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), LoyaltyLeaders.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center, and the Forum to Advance the Mobile Experience (FAME). More information about the CMO Council is available at www.cmocouncil.org.