CMO Council Event

2017-05-16 16:00:00 2017-05-16 17:00:00 America/New_York Customer Experience Summit (Orlando) Join us on May 16- 17th along with your marketing, commerce and sales peers for a dynamic executive summit. Orlando, FL CMO Council cmoteam@cmocouncil.org

Customer Experience Summit (Orlando)
At Sapphire Now 2017

May 16, 2017 - May 17, 2017
Orlando, FL
Hilton Orlando



The customer journey has no boundaries. It flows between channels, devices and departments. How is your organization dealing with providing a seamless customer experience across your entire company? Are your sales and marketing teams forging strong, collaborative alliances that enable them to work with the customer in harmony, or are old tensions derailing the best-laid strategies? Do your marketing and commerce teams have the same vision of what the customer experience is?

Join the CMO Council, SAP Hybris and Selling Power for a dynamic executive summit focused on the advancement and optimization of the customer experience. We will be gathering senior executives across sales, commerce and marketing to discuss where and how leading brands are shifting strategies, cultures and infrastructures to better meet the needs of a connected, discerning and increasingly demanding customer.

This is an exclusive, by invitation only event for marketing, commerce and sales decision makers. The gathering will include executive leaders with titles of Vice President and above who are grappling with issues around customer engagement, experience, revenue acceleration and digital transformation. If you are interested in joining this gathering, please contact us as space is filling quickly.

If you are interested in attending or would like more information, please reach out to Twinee Villanueva at: tvillanueva@cmocouncil.org


The CX Summit will be held at the Hilton Orlando, located adjacent to the Orange County Convention Center. This convenient location gives attendees easy access to both CX Summit and SAPPHIRE NOW activities and events.

CX Summit attendees will be provided with lodging at the Hyatt Regency Grand Cyprus. Attendees will be able to take advantage of the convenient transportation routes set up for SAPPHIRE NOW to transit between the Orange County Convention Center and the Hyatt Regency Grand Cyprus. The property is a luxury resort with award winning restaurants, a Jack Nicklaus Signature designed gold course and the luxurious Marilyn Monroe spa right on site. While your days will be filled with customer experience dialogue, your nights will be spent in luxury in spacious, modern guest rooms.


Chris Keeland

CEO, Cult Collective

Mike Germano

Chief Digital Officer, Vice Media

David Titone

Vice President, Sales, Nordson

Neal Zamore

SVP, Global Digital Customer Experience, Avis Budget Group

John Tarnowski

SVP, Head of Customer Experience, ATB Financial

David McKenney

Vice President, Sales, Bentley Systems

Jim Ferolo

Vice President, Digital & Marketing Technologies, Maui Jim

Adam Howatson

Chief Marketing Officer, Open Text

Gerhard Gschwandtner

CEO, Selling Power

Jamie Anderson

Chief Marketing Officer, SAP Hybris

Liz Miller

Senior Vice President of Marketing, CMO Council


In 2016, the CMO Council and SAP hosted an inaugural “Elite Retreat”, gathering marketing and commerce executives at SAPPHIRE NOW to discuss emerging issues and trends around the connected customer experience. Nearly 80 senior executives gathered for a full day of debate, dialogue and networking. Speakers included thought leaders from brands like Under Armour, Facebook, Accenture Interactive, Deloitte, Publicis Sapient, Uber and Tumi. SAP’s own Global CMO, Maggie Chan Jones, and Global CIO, Thomas Sauerssig, shared their own roadmap to establishing a CMO-CIO alliance and how their relationship has impacted SAP’s customer experience.
See More About the 2016 Elite Retreat