US and Global Head of Marketing
ARIAD Pharmaceuticals

ARIAD Pharmaceuticals Inc. is focused on the discovery, development and commercialization of precision therapies for patients with rare cancers. The company was recently acquired by Takeda Pharmaceuticals and the acquisition of ARIAD is aimed at enhancing Takeda’s global oncology portfolio and reinforcing its commitment to developing medicines to cure cancer. Mohamed Ladha, US and Global Head of Marketing for ARIAD, says that the fundamentals of growth are defined by their ability to reach patients in their category

“Our growth is defined by how many patients we are able to treat based on their eligibility for our treatment and whether the FDA has allowed us to promote our products to them,” he says. “On top of quantifying growth by the number of patients we treat, we also consider how long we are able to keep those patients engaged in our therapy.” He says that given the highly regulated nature of the pharma industry, every key message must be pre-cleared by the FDA. Messaging focuses on two key target markets: the end patient and the pre- scriber. “Our growth is defined by how creative we are in our messaging, especially given the constraints we face in such a highly regulated market,” he states.


You can view this interview in full by downloading the report below.

Download CMOs and the Spark to Drive Growth - Executive Perspectives Report

Premium Content

Premium Membership

If you are a registered CMO Council member, upgrade to a Premium Membership. Not only will you gain access to this report, you will also gain access to over 300 full data reports and studies. Premium membership delivers access to all reports, the CMO Council Insight Center and the private mentorship community, CMO+.


Library Subscription

If membership is not the right fit, a library subscription provides access to the reports and content you value. As a subscriber, you will gain unlimited access to all CMO Council content, including over 300 reports, executive summaries and white papers as well as unlimited access to thousands of data points and articles in the curated Insight Center.


Member and Subscriber Login