"How about this weather?" The Weather Channel is empowering and enabling this conversation -- and they take the responsibility very seriously. With a focus on the "4 S's" -- Safety, Science, Services and Storytelling -- mobile has become a cornerstone in connecting customers with the most accurate and enriched information about the weather anywhere around the world.
In the CMO Council's final installment in the Best Practices in Mobile Engagement expert video series, we connect with architect of The Weather Channel's mobile experiences, VP of Product & Design, Nikki Santoro. From the 150 million users of the mobile app, to the 100 million visitors on Weather.com, the mobile and business strategy for The Weather Channel is tightly aligned, with experiences intentionally developed based on channel and device.