VIDEO

The CMO Council’s founder and executive director, Donovan Neale-May, recently had the chance to talk with Dr. Tanja Kent for her “Shoes of a CMO” podcast – which shares real stories and raw lessons from the people shaping how modern brands connect, grow, and stay relevant.  Titled, “Confessions of the World’s CMO Whisperer”, the lively discussion with Donovan digs into his surprising background, work with Dell, Subaru, and others, along with the history of the CMO Council. The discussion explores how do the world’s most effective CMOs turn marketing from a cost center into a command center and where marketing is going next — from AI and growth engineering to brand leadership. The podcast also hits on some of the most important topics facing marketers today, including:

• Ingenuity > Conformity — why creative reinvention keeps brands relevant
• Marketing isn’t a department — it’s a driving force. It belongs in strategy discussions, not as a service desk at the end of the process
• Data-Driven Decisioning — the new operating rhythm for CMOs
• Growth Engineering — aligning marketing, sales and revenue around one mission
• Why today’s CMO must be a force multiplier in the C-suite — fluent in data, operations and growth strategy, not just campaigns
• Velocity is everything. Adapt fast, plan for unpredictability, and prepare for global turbulence in data, trade and AI