With over 20 years of experience, I have a proven track record as a Business Leader and an Innovator. My career journey is a story of reinvention, leading change and navigating disruptive business environments. My need for reinvention has led me to have a diverse experience of roles across industries, audiences, and various sales and marketing disciplines. As an agile and adaptable professional, I have thrived, succeeded, and accomplished many milestones during my career. I have established Marketing Centres of Excellence, Led Digital Transformation and Digital Marketing, Managed Global Sales Accounts, Executed Product management and Pre-Sales functions. I head up the digital practice for Asia at Edelman, which entails creating digital products/ solutions for our clients, managing digital talent, building and scaling our digital capabilities and providing a point of view to the industry at large on digital trends. I am also a mentor at Startup-O, a global StartUp platform, and a mentor at Eduspaze, Singapore’s first EdTech accelerator. As a futurist and innovator, my advisory areas are best aligned to five functions— advising product development, user experience, advertising, revenue partnerships, and creating a global brand. While I consider myself grounded, I often seek to be a change agent and futurist. My ethos is driving innovation with business outcomes in my sights. I believe my strength lies in challenging the status quo and predicting business needs. I am energised by taking people along the business transformation process in operationalising a new vision. My leaders, peers, and colleagues view me as a natural intrapreneur. I am a guest lecturer at many prestigious Universities and Management Institutes. And a well-respected and requested speaker on Marketing, Digital Transformation and Leadership.