Deniz Kalafat Uysal is the Head of Marketing in Turkey and Israel for Upfield. She has over 20 years of consumer driven marketing and communications experience gained at blue-chip multinational and local companies in FMCG and Financial Services industries and in consultancy space. She has broad knowledge and hands on experience in all aspects of strategy development and execution. She has managed both global and local brands across Turkey, Middle East, and Central Asia.