Luca Destefanis is currently Head of Marketing of Kyndryl, APAC. A senior marketing executive with strong business background, rooted in 25 years of international experience - Asia (9 years), Europe (14y), US (2y), Luca designs organizations, builds teams, develops talents, and simplifies complexity to create purpose-driven brands and high impact marketing campaigns. Known for continuously challenging the status quo, Luca has built the Customer Experience Management offering in Europe; worked in partnership with Dubai institutions to open an innovation center with skills at the intersection of design, consulting and technology; advised more than 20 clients on customer and employee engagement; transformed marketing organizations by adopting new operating models (i.e. co-marketing process outsourcing, Account Based Engagement); enabled a community of 140+ product marketers through workshops and professional development programs; built the IBM Services brand in APAC with the iconic “Breakthrough Partnerships” campaign. At Kyndryl – a 19B$ spinoff from IBM – Luca is now focused on building the brand and nurturing an amazing pool of marketing talents. Luca is passionate about: his work; competing in Ironman races across the world; exploring trends in contemporary art; better understanding humans through behavioral and neurosciences. He lived and worked in New York, Milano and Shanghai before moving to Singapore, where he currently resides with his family.