Regional Marketing Director
Alina Asiminei is a business professional with 15 years of experience in Marketing and Sales in different categories (Pet Care, Culinary, Beverages, Infant Nutrition and durable goods) across Romania, Portugal and Brazil. She is currently the Senior Marketing Director for Philips Personal Health in Latin America, reporting to the regional CEO. Her main responsibilities are to define and coordinate four clusters (Brazil, Mexico, South Latam & North Latam) into one regional strategy and to develop and implement short, medium and long term strategies for the four business groups within Personal Health Latam (Domestic Appliances - Philips Walita; Coffee - Senseo, Saeco; Personal Care, Health & Wellness - Avent and Sonicare). As a member of the regional management team, she is also co-responsible for the business strategy definition and implementation, marketing talent and organizational transformation.