Martyn is an experienced global CMO with25+ years of product, channel and corporate marketing in the technology sector. He is known for building world-class international teams, and has a proven track record of driving revenue, brand and market share growth. His specialties include: Company level strategy and policy development though to operationalization, Go-to-market strategy, segmentation, product management, marketing, corporate marketing and communications, branding, messaging and positioning. Demand generation, sales enablement, channel marketing and development, digital and social media marketing. Martyn is recognized by The Economist as one of the Top 25 Social Business Leaders, by Forbes as one of the Top 50 marketers, and by BtoB Magazine as one of the World's Best Marketers. His work has been profiled in books on marketing; including John Ellett’s "The CMO Manifesto," and Dr. Dave Chaffey's "E-Marketing Excellence."