Banali Malhotra is a consummate award-winning marketing professional who has broken the mold of traditionally boring bank advertising by passionately challenging the status quo through disruptive campaigns. Her out-of-the-box marketing approach through the use of hyper-personalized media, combining data, technology and creativity through production styles like stopmotion, claymation, augment reality, creative story-telling through animation, animals, mascots etc. has led to RAKBANK standing out in the cluttered financial landscape. She is a most sought-after jury at the Effies, FOMA, MMA and M&M Global Awards. She is a regular contributor as a keynote speaker in various prestigious events to express her thought leadership across the entire gamut of new age Marketing topics and is big advocator and influencer when it comes to gender diversity and inclusion.