John George serves as Vice President of Strategy at Hallmark Cards Inc., supporting the company’s greeting card business.    In this role, he leads a team that is responsible for product management, visual merchandising account management, and consumer and shopper marketing for Hallmark’s flagship business. He has more than 25 years of experience in a variety of marketing disciplines, including product management, product development, pricing, advertising, loyalty marketing, direct marketing and consumer care/support. He received his bachelor’s degree from Wabash College and his MBA from Indiana University.