BIO

Maggie T. Watkins is the CEO and CMO of Maggie T Watkins Consulting, a professional services marketing and business development consultancy. She has been the CMO for multiple AMLAW 200 firms, a regional accounting firm, and the CEO of an international law firm association. Watkins is a recognized leader in professional services marketing.

Skills

  • Content Marketing
  • Email Marketing
  • Multichannel Marketing
  • Sales Enablement
  • Event & Experiential Marketing
  • Marketing Performance
  • Brand Awareness
  • Marketing Talent
  • Role of CMO
  • Building Teams
  • Customer Experience
  • Customer Insights
  • Segmentation
  • Brand Strategy
  • Marketing Spend
  • CMO-Sales Alignment

Interests

  • Measures & Metrics
  • CX Strategy
  • Customer Experience
  • Analytics
  • Marketing Innovation
  • Artificial Intelligence