As a marketing & sales leader with multi-cultural experience, Komal Thadani has had a successful stint with leading technology firms such as Accenture, IBM, and Oracle, marketing Cloud and SaaS solutions, across EMEA. Asia Pacific, Japan & China. With a keen interest in start-ups, she took on a new mantle in Oct 2020 to lead the marketing strategy for the ITx portfolio at ServiceNow in APJ. She then moved to become the lead of the Marketing Campaigns team for the EMEA region. In addition to working at technology firms, she has also successfully launched consumer brands through PR and Advertising strategy. Some of the brands she has worked on include Titan, a fashion accessory brand, Carbon, 18k Jewellery brand, Britannia, a confectionery brand.