Bob Sherwin oversees Marketing and Advertising Technology and Customer Intelligence Platforms for all of Wayfair’s brands, registry and professional program across North America. Bob joined Wayfair in 2013 to lead Acquisition Marketing. Prior to Wayfair, Bob was an Engagement Manager at McKinsey & Co, a strategy consultancy, where he advised a number of clients at Fortune 100 companies. He began his career at IBM's Business Consultant Services, where he worked with Federal agencies to improve data infrastructure and operational efficiency by leveraging big data analytics. Bob holds a B.B.A in Finance and Economics from The College of William and Mary, an M.E.M from Northwestern's McCormick School of Engineering, and an M.B.A. from Northwestern's Kellogg School of Management.