Chief Consumer Officer
Pride currently serves as Chief Customer Officer for LifeCheq. She previously had the privilege of leading the Marketing strategy at TFG for the Foschini Division. A team that houses female brands championing female confidence and inspiring women to find their position in the economy. Having nurtured her career over 18-years, Pride’s focus has been on brands that require turnaround strategies and sustainable growth. The brands and people she has worked with have been in multiple geographies and industries including FMCG, Financial Services, Public Sector, as well as Advertising. Her work is anchored on 3 key pillars: that better people (personal branding) lead to better brands (brand strategy) and ultimately better organizations (corporate strategy). Through her MBA from Gordon Institute of Business, she is a published research author in the Journal of Brand Management. Her study focused on how organisational competitiveness through employee endorsement aims to change organisations from within.
Pride also supports the development of female professionals and entrepreneurs through her involvement with the Zanele Mbeki Fellowship for Female leadership in Africa. She aims to challenge brands to do their part in contributing to a female rich economy throughout the continent.