Mohit Gupta serves as the Co-Founder and CMO for TheKnottyTales – XR led tech company building immersive experiences across various sectors– hospitality, retail, events, and brands, IPs. His expertise spans (e.g.) building brands, advising many companies and organizations (B2C and B2B) on Marketing, Market-, Brand- and Go-to-Market strategies, leading the consumer-business strategy. He has more than a decade of experience in working with Landmark Group, Reliance Retail, DLF Retail, Shipra Group, Spunk - Futurebrands & Lakme Lever - (Hindustan Unilever Limited) in Marketing & Branding across APAC & Middle East. He advises organizations and companies on strategic development projects to enable businesses to become PURPOSE-driven companies, covering Vision and Mission, Brand Identity and Positioning, Go-to-Market strategies and moreover how to become a customer-centric organization in order to transform existing businesses against the current challenge of digital transformation.