BIO

Jeff is currently the VP of Marketing and Operations at Ultimate Autographs. Jeff received a B.A. in Marketing Communications from Westfield State University, a M.S. in Innovation and Technology from Boston University, and conducted post-graduate work in publishing and communications at Harvard University. Jeff serves on the board of advisors for CFE Media & Technology and the CMO Council, and is on the board of directors for Chicago Dramatists. He is also a member of the Manufacturing Leadership Council, Argyle CMO Executive Forum, PEER 150 Marketing and the Executives’ Club of Chicago.

Skills

  • Content Marketing
  • SEO / SEM
  • Demand Generation
  • Lead Management
  • Sales Enablement
  • Event & Experiential Marketing
  • Marketing Performance
  • Measures & Metrics
  • ROI
  • Automation
  • Campaign Management
  • CRM
  • Technology Spend
  • Advertising
  • Brand Awareness
  • Marketing Talent
  • Corporate Culture
  • Hiring Practices
  • Role of CMO
  • Cross Functional Alignment
  • CX Strategy
  • Customer Behavior
  • Advertising Effectiveness
  • Business Intelligence
  • MarTech
  • Analytics
  • North America
  • Brand Strategy
  • Digital Marketing
  • Marketing Innovation
  • Product Marketing
  • Marketing Operations
  • Market Intelligence Resources

Interests

  • Measures & Metrics
  • Corporate Culture
  • Advertising Effectiveness
  • Advertising Trends
  • Product Marketing
  • Emerging Markets