Balaji Vaidyanathan is an accomplished global marketing leader with 20 years of insightful experience in brand, advertising, digital, content, and mainline. In his current role since February 2019, he is responsible for building the marketing value proposition, brand digital presence and strategic footprint across CEEMEA. He also drives marketing efforts for a global strategic project to launch the first ever fintech wealth management platform in Germany as part of a broader European market penetration strategy.