I have over 30 years of experience in international and global business management and marketing, focusing on brand development, marketing strategies, and leading teams. My approach involves creating innovative marketing plans, revitalizing brands, and introducing new solutions and innovations that support business goals. I'm skilled in market segmentation, brand and portfolio strategy, developing local marketing initiatives, and increasing market share and revenue. I’ve led diverse global teams, always build strong relationships with stakeholders, and can navigate complex organizational structures effectively. My expertise also includes integrating new technology, managing change, and leading transformational projects to foster organizational growth. Beyond my professional life, I'm a keen reader and enjoy writing. In 2014, I co-authored, “Two Marketing Buddies Walk Into Buddha," a novel about marketing that presents a year-long conversation between two marketing professionals, offering real-world insights into the field. Check out


  • Multichannel Marketing
  • Engagement
  • Marketing Performance
  • ROI
  • Content Management
  • Advertising
  • Brand Awareness
  • Marketing Talent
  • Role of CMO
  • Building Teams
  • Personalization
  • Customer Behavior
  • Television Advertising
  • Advertising Effectiveness
  • Advertising Trends
  • Agencies & Partners
  • Big Data
  • MarTech
  • Customer Insights
  • Marketing Innovation
  • Real-Time Marketing
  • Marketing Spend
  • Marketing Operations
  • Artificial Intelligence


  • ROI
  • Role of CMO
  • Advertising Effectiveness
  • Brand Strategy
  • Artificial Intelligence