BIO
Kurt Frenier currently serves as the global Chief Marketing Officer at Godiva Cholotaiers leading their marketing strategy. Kurt has over 30 years of experience in international and global business management and marketing, focusing on brand development, marketing strategies, and leading teams at leading global brands, including over 20 years at PepsiCo, pladis Global, Base & KPN Mobile and Nutrica. His approach involves creating innovative marketing plans, revitalizing brands, and introducing new solutions and innovations that support business goals. I'm skilled in market segmentation, brand and portfolio strategy, developing local marketing initiatives, and increasing market share and revenue. Kurt has led diverse global teams, always building strong relationships with stakeholders, and navigating complex organizational structures effectively. His expertise also includes integrating new technology, managing change, and leading transformational projects to foster organizational growth. Beyond his professional life, he is a keen reader and enjoys writing. In 2014, he co-authored, “Two Marketing Buddies Walk Into Buddha," a novel about marketing that presents a year-long conversation between two marketing professionals, offering real-world insights into the field. Check out https://www.linkedin.com/in/kurtfrenier/