Marly Parra is the Latin America Marketing Director at EY, overseeing all brand, communications and marketing activities in the region. Prior to this role, she led marketing for EY Brazil, reporting to the Vice President of Brazil Markets, and was responsible for aligning EY's positioning with Market strategies, as well as developing an integrated marketing and brand strategy in the country. She has over 20 years of experience in Marketing & Communication in Multinational and Brazilian Companies such as Philip Morris, Quaker, Pão de Açúcar Group, H. Stern Jewelers, GloboCabo Cable TV and Internet, J. Macedo, Reed Exhibitions and PPD sports promotion agency. She has received degrees from the University of Virginia - Darden Graduate School of Business Administration, ESPM - Higher Education Advertisement and Marketing School, and IBMEC Business School - Brazilian Institute of Capital Markets.