Kirti Naik works at BNY Mellon Wealth Management as Global Head of Marketing & Communication where she drives the company's multi-year growth strategy by digitizing and enhancing the go-to-market capabilities.
In her past role at OppenheimerFunds (now Invesco), she led the brand, digital experience, advertising and go-to-market strategies to ultimately drive increased awareness of thought leadership and product consideration via integrated marketing, advertising, mobile, content marketing, OOH, events and tablet-based apps.
During her tenure at Russell Investments, she repositioned the 80yr old brand, revamped user experiences and set the firm up for success in the long term by establishing formal standards for measurement and driving global operational efficiencies. The rebrand led to effective cultural change, consequently impacting business output.
Kriti Naik graduated with an MBA from Columbia Business School with a concentration in Marketing Strategy and General Business Management.