Bob Park is the Chief Brand Officer for GE, Café, Monogram and Haier Appliances in Canada. In addition to corporate communications and branding, his responsibility encompasses strategy, public relations, digital, advertising, promotions, and E-Commerce initiatives. Drawing on more than 15 years of B2B/B2C sales and marketing experience, including leadership roles with globally recognized home electronics and computer brands, he is a proponent of digital innovation as well as a retail execution strategist. While at Samsung, Bob was the architect for successful product launches such as large format commercial displays as well as personal laser printer technology. He most recently led the Café brand of luxury appliances to prominence in the Canadian market utilizing next- generation data science to drive innovative digital content and campaigns.