Professor Rajendra K. Srivastava, former Senior Associate Dean at both the Goizueta Business School at Emory University and University of Texas at Austin, and the Roberto C. Goizueta Chair in e-Commerce and Marketing at Emory University, has been appointed SMU Provost and Vice President for Academic Affairs. He is currently dean at the Indian School of Business. Professor Srivastava is widely considered a thought leader on issues related to strategic brand management, customer management and market-driving strategies. Recognised for his pioneering work linking marketing strategy to financial performance, he is an “evangelist” on issues related to marketing metrics and has spoken extensively on the topic to international audiences. Professor Srivastava has a prolific and outstanding body of research, having written, published and edited hundreds of papers in leading journals and presenting at conferences of international significance. His current research focuses on the impact of marketing processes and market-based assets on corporate financial performance and shareholder value. Professor Srivastava is the third most senior member of the SMU management team and occupies a key university position as SMU’s Chief Academic Officer. The general conduct, coordination, quality and development of SMU's undergraduate and postgraduate academic programmes are his primary responsibility, as well as overseeing curriculum development and planning. Professor Srivastava also drives research activity at SMU. SMU's new Provost took up his position on 1 July 2008, and at the time commented on how much he was looking forward to the new appointment. He said, "I am excited to be part of an iconic development in Asia that is SMU – a young emerging university that prides itself on being cutting edge and different. SMU is a convergence of many talents – a top quality learning pool and passionate students eager to embrace new challenges." In his new role, the Provost will make significant contributions to bring SMU to new levels of excellence.